1. Intermediation in the new user environment Chris Beckett The content of this presentation is licensed to the public under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 United States License.

3. When Librarians organised the library……..

6. When Publisher’s organise the library …….

8. Online Public Access Catalogues (pre-date digital) Link resolvers A-Z lists A&I indexes (pre-date digital) Federated Search Engines Wiley Silo Springer Silo Elsevier Silo Blackwell Silo Sage Silo T&F Informa Silo

13. It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon. THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneider http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

14. It is easier for a camel to pass through the eye of a needle than to find a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.

17. Possible Navigation Route Target Content The Publisher’s view of the User in their site Possible Navigation Route Target Content

18. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation

21. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation

29. The USB Hotplate

30. Headlight LCDs: 2 Fast 2 Useless

31. High-Tech Carpet Knows You are Fat, Old

32. Some advice for Publishers: Ignore the competition From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/

33. From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/

37. But where is the “iPod”?

38. But where is the “iPod”?

39. The User as the intermediary web 2.0

42. DEMO