The document discusses the concept of Web 2.0 and how it differs from Web 1.0. Some key aspects of Web 2.0 include open communication, decentralization of authority, freedom to share content, and viewing the market as a conversation. The document also provides examples of popular Web 2.0 tools like blogs, wikis, Flickr, YouTube, and podcasts. Finally, it discusses how organizations can embrace Web 2.0 principles by freeing up their content for sharing and reusing, and by using Web 2.0 tools to amplify conferences and events.

1. Working with Web 2.0 Joint Information Systems Committee Supporting education and research

2. Working with Web 2.0 TERENA-PR Lisbon 27/09/2007 Matt Jukes (JISC) terena-pr-sep-2007

3. What is Web 2.0? A Buzzword? A Conference? Marketing? Another Bubble? All of the above?

4. What I am going to talk about for 45 minutes 1. What is Web 2.0? 2. Available tools 3. Marketing as conversation 4. Freeing your information 5. The Amplified Conference

5. Amongst other things Wikipedia says Web 2.0 is: ..a social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation" This is the definition I choose to believe..

6. Web 2.0 vs Web 1.0 Web 1.0 was about reading, Web 2.0 is about writing Web 1.0 was about companies, Web 2.0 is about communities Web 1.0 was about taxonomy, Web 2.0 is about tags Web 1.0 was about owning, Web 2.0 is about sharing Web 1.0 was about Netscape, Web 2.0 is about Google http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

7. What is available? This is a wholly subjective list of what I use.. blogs = Wordpress wikis = MediaWiki, Pbwiki or Confluence photos = Flickr search = Google, Technorati rss reader = Google Reader, Bloglines beta social bookmarking = del.icio.us, stumbleupon podcasts* = iTunes, Odeo, Miro *including vodcasts video = YouTube, Blip.tv

8. Its not just the USA leading the Web 2.0 revolution

9. Traditional Public relations.. ..creates lots of paper

10. Public relations 2.0.. Is about pixels..

11. And people..

13. Its important to become a part of the conversation Don’t get left out The web is no longer a one-way communication channel, it has moved on – we have to move with it

14. Don’t lock up your information Users want to consume information in different ways The web is moving beyond page views and visitor numbers Start educating your bosses now!

15. Free your content Wherever possible offer RSS feeds Embrace Microformats Put your videos and pocasts on YouTube, Odeo and beyond Viral marketing (almost) works

16. JISC Access management animation translated by user

17. JISC Podcasts – available on itunes and odeo

18. http://microformats.org/

19. But don’t lose track.. Use Technorati Sign up for Google Alerts Use Google Blog Search

20. We have to practice what we preach..

21. JISC and the Amplified Conference Making Web 2.0 work

22. JISC digitisation conference 2007

23. Give every event a unique TAG Think of it as the ‘virtual venue’ Advertise it early and often terena-pr-sep-2007

24. Wiki was used for delegate information and pre-event networking

25. JISC advertised the event on upcoming.org

26. JISC live blogged all the sessions And gave summaries

27. Delegates were encouraged to take and then share pictures using flickr

28. Post-conference technorati and google blog search were used to track what delegates and beyond were saying

29. All the information was aggregated on the jisc digitisation blog While the event was invite only many non-attendees were able to contribute via online tools

30. Enough Talking - Let's Use The Next Generation Technologies! Using Networked Technologies At Conferences And In The Lecture Theatre Brian Kelly UKOLN University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2006/ Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised. This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) alt-c-2006-workshop-kelly-wilson-stevenson tag used in del.icio.us

31. Doing all this does create more work…

32. You need venues with good wifi for all delegates

33. You need enough power for all the laptops etc..

34. You need people to do all the blogging etc…

35. This presentation is available on my blog and slideshare http://jukes.jiscinvolve.org

36. Thanks for listening!

37. Any questions??

38. All images* were found on Flickr using the Creative Commons search option *apart from screenshots

39. http://creativecommons.org/licenses/by-nc-nd/2.0/uk/

41. Can I go for a beer now?