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"Le parc global de lignes de téléphones mobiles est estimé au 31 Mars 2014, à 14 273 269 lignes"1 pour une population de 13 508 715 habitants et le taux de pénétration du parc continue de progresser, pour s’établir à 111,52% . Le marché devient saturé et à cela s'ajoute l'annonce du gouvernement, en Mars 2013, d'attribuer une quatrième licence de téléphonie. Pour continuer à assurer leur rentabilité, les trois acteurs de ce marché, Orange, Tigo et Expresso, ont le choix entre attirer de nouveaux clients (puiser chez le concurrent) où fidéliser les clients déjà acquis. Or, les coûts d’un marketing défensif, qui consiste à accorder la priorité à la fidélisation plutôt qu'à l'acquisition de nouveaux clients, sont cinq fois inférieurs aux coûts d’une politique offensive. Au moment où la fidélisation est devenue une nécessité pour ces opérateurs actuels, nous remarquons une forte utilisation de la promotion des ventes par ces derniers. L'intérêt de la promotion réside dans le fait qu'elle est un ensemble de techniques destinées à stimuler les ventes, en augmentant le volume d'achat des consommateurs à une période bien déterminée, par la réduction des prix entre autres. Mais dans un marché où les consommateurs sont sensibles au prix, nous allons au cours de cette étude voir l'impact de ces promotions sur la fidélité des abonnés.

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1. The participants selected to participate in the research were students of Kean University where the researcher was based. Besides, sampling was voluntary since no student was coerced to participate. All of the students were given sufficient information concerning the aims of the study and then were requested to volunteer and be among the members who generate information about the influence of voting. Additionally, participants were assured of their confidentiality since the scholar chose not to use their real names during class presentations. As a result, the sample population had information on their data confidentiality. Moreover, the participant had the option of opting out of the research study any time they felt like and they could not be penalized since participation was voluntary. Besides, most of the participants were young people from the university. A first reading of the survey brings out some significant areas found in the survey. For instance, the survey indicates that the majority of the female students participated in the research than their male counterparts. Also, the majority of the students who participated in the study were from the schools of business and arts; however, some came from the school of humanities and social studies. In terms of age, the majority of the participants were between 18 and 25 years. Only, a few were more than 25 years and above. Besides, most of the participants agreed that social media is essential in obtaining and sharing information about a presidential candidate. However, participants followed their parents' influence on voting since the majority preferred a candidate that their parents endorsed. That could be the reason the majority of them did not prefer following the influence of their musicians or movie stars though they showed strong agreement that celebrities contribute to the presidential vote. Therefore, those were some of the notable areas within the first reading of the survey report. 2. Reading the Qualtrics Survey Report, I can immediately identify that targeted population are college students who have taken this course or are currently taking this course. Further reading, I can establish that 29 people are taking the survey out of the 30 asked. Out of the many significant results from the data, I can also see that 53% are female and the remaining 43% are male. The major age demographic for this study is 18-20 with 57% with 21-23 leading second with 20%. With such a young demographic, the question indicating the source of their political information was enough to tell me that 20% do not get their information from on line outlets and 50% do (30% inbetween). There is a lot more information that can be pulled and assessed from the questions asked. 3. From reading the report I can tell that these are Kean University students from 2016 and their ages range from 18-25. 53% are females and 47% are males. 38% are business majors, 41% are art majors, and 21% are humanities and s.

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