1. The Key Design Principles for Hotel Interiors

2. Innovation - Yotel Context - Niki Club Culture - Park Hotels People - Boundary Function - Das Triest Sustainability - South Place Principles which inform the creative approach. Principles which are born out of financial & practical considerations. Principles which are a response to social concerns.

3. Innovation - Yotel Why: Because clients are looking for fresh, inspired ideas, a point of difference and edge. It is a ‘designer’s duty’ to push the boundaries, to enhance and to create.

9. Context - Niki Club Why: Because being aware of ‘the landscape’ informs design decisions, whether to achieve synergy or contrast.

15. Culture - Park Hotels Why: Because being aware of ‘the culture’ of the place informs design decisions, whether to achieve synergy or contrast.

21. People - Boundary Why: Because by whom and how the building is to be used informs its function and its personality.

27. Function - Das Triest Why: Hotel design and service must fulfil function and embrace budget.

33. Sustainability - South Place Why: Because social and environmental responsibility is essential to business and development.

37. How MATERIALS Designing for robustness Where protection is given to vulnerable parts of the building such as areas exposed to high pedestrian traffic, vehicular and trolley movements. Sustainability - South Place

39. - a summary Design and service excellence combined to ensure and engaging and pleasing customer experience, appropriate to the target audience and context. The Experience Innovation - Yotel Context - Niki Club Culture - Parks Hotels People - The Boundary Function - Das Triest Sustainability - South place