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How to deal with the consequences
of the   web of impulses
    The Next Web 2010, Iskander Smit, @iskandr
Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
The Web of Documents
gave us the page rank
With the Web of Data we
start to produce and remix
We are all conversationalists
in a Web of People
What will bring the next
Web of Impulses?
Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.
connecting realtime life streams of
the choice we make in all devices
we are building platforms,
websites are just touch points
ecosystems that are
pervasive and persuasive
we grow into
instant personalization
we need to tickle people with
action driven experiences
half way manufactured services
are completed by using
three rules
for making things
in the Web of Impulses
rule 1
script the service and the
touch points will follow
rule 2
              adapt to the moment and
              go for the complete experience




http://www.flickr.com/photos/mmoorr/1014585072/
rule 3
               create play (but not games)
               as recipe for persuasive services




http://www.flickr.com/photos/alper/3958307121
Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/hannahdonovan/interface-magic
The Web of Impulses
is an exciting new phase
in development the web.
Let’s make beautiful new things using it.

See you there! @iskandr

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