A look into some cultural, category and consumer trends currently impacting the global food industry. Areas food marketers and advertisers need to take into consideration when talking to consumers.
2. A look into some Cultural, Category and Consumer trends impacting the food industry
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8. GOOD FAST FOOD Health and convenience becoming less of a tradeoff
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10. Shift to Back to Basics Slow Food Movement, Provenance Mass produced Quantity and food in packaging Stimulating the taste buds “ Once you start, you can’t stop”. High fat, salt, & sugar Food without the negatives Fat-free, sugar-free No preservatives, artificial colouring, and flavour. Food that adds to health Calcium plus, added probiotics With ginseng Back to basic and reality Organic Local Authentic Has a story to tell
