1. MULTIMEDIA and COMMUNICATIONS Computer Science CS1033a/b Marketing the Website Search Engines A little History Instructors: Laura Reid (section 001) Vivi Tryphonopoulos (section 002) A Vision of Students Today
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7. Assignment 2 Due Friday, March 13, 2009 by 6:00pm Don’t wait – start now
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9. Once you have created a website on your hard drive you need to get it up on to the Web. This is called "uploading“ or “publishing” or “ftp’ing” Publishing your Website Stages of creating a Website Publish
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11. Publishing your Website Downloading: process of receiving a program, document or file via a network from another computer Remote Site (server) Local Computer Uploading: Local computer Remote site (server ) Internet Provider host
24. Top 10 Search Providers http://www.marketingcharts.com/wp/wp-content/uploads/2008/06/nielsen-top-10-search-engines-share-of-searches-april-2008.jpg
25. Top 10 Search Terms Top 10 Search Terms in 10 Categories, August 2008 http://searchenginewatch.com/showPage.html?page=3631004 http://searchenginewatch.com/showPage.html?page=3630718
26. STEP 1: Fetch pages Crawl and index the billions of pages of the World Wide Web. This job is performed by Googlebot, a "spider " which connects to web servers around the world to fetch documents. The spider gives each retrieved page a number so it can refer to the pages it fetched. STEP 2: Build an index List every document that contains a certain word. For example, the word "civil" might occur in documents 3, 8, 22, 56, 68, and 92, while the word "war" might occur in documents 2, 8, 15, 22, 68, and 77. How does Google work?
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31. How can I improve the Ranking of a website in a search engine? SEO – Search Engine Optimization
43. Website Statistics: Quick Sheet http://www.suestudios.com/articles/article27.htm Every provider provides different stats Web site where a visitor was just prior to reaching your site (filter out your own pages) Referrers Order in which people visit the various pages of your site Click Path A list ranking the most popular exit pages (the last page your users visited prior to leaving your site). Exit Pages A list ranking the most popular entry pages (the page in which a visitor enters your site) Entry Pages Total size of pages (or files) viewed by visitors Bandwidth (Kbytes)/ Kilobytes # of distinct html files or pages looked at on your website (stickiness) Pages / Page Views # of users to your site Visits/Unique Visitors & Repeat Visitors # files retrieved from a web site Files # of files sent to a user after a page request (includes graphic images) Hits DEFINITION TERM
44. Errors recorded while users visiting your site Errors # of times a robot or spider (Search Engine) ran over a website for submitting sites to the search engine Robots/ Spiders visitors # of visits from different countries Countries What operating system (Windows, Mac, Linux) or screen resolution visitors are using Platform Usage What kind of browser visiting using (Explorer, Netscape, Mozilla, etc), User Agents /Browser keywords and/or keyword phrases that were used in searching for your website Search String /Search Terms # of times a visitor accessed your pages by either directly typing your URL in the address bar, by using a bookmark or by following a link on an email message. Direct Request DEFINITION TERM
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