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Twitter Alloy Pres
- 1. Marketing MeetUp, Alloy Ventures Feb 11, 2010
- 2. Outline Intro to Moxsie Common uses Customer Service Community Interaction Raise Awareness Case Study 1- New Brand Launch Case Study 2- Product Back in Stock Further Impact
- 4. Common Uses Customer Service Community- Who is Moxsie? Raise Awareness:
- 5. Case Study 1: Litter SF Goals: Brand Awareness for Litter SF and Moxsie Sell Litter SF Challenges: Litter SF is unknown, we’re unknown We don’t have many followers
- 6. 5/20 5/20 - 5/22 5/26 - 6/1 Campaign Format Teaser Launch Announcement Hype Sale Announcement Endorsements Case Study 1: New Brand Launch
- 8. Hype Follower Perk Announcements
- 9. Tweet views across Litter SF Campaign Red: Followers per userTotal Exposure: 22,426 * To be read as “Moxsie tweeted 22 times, viewed by 562 followers each time”
- 10. Case Study 2: Relaunch Goals: Awareness that an item is back in stock Sell! Challenges: Limited inventory= limited timeframe Unknown brand awareness level
- 11. Case Study 2: DeuxLux Bag Back in stock/Call to action: Responses and RTs (with url):
- 12. Campaign Breakdown and Results
- 13. Further Impact of Twitter Tracking Challenges: Analytics says <1% of traffic from twitter… and twitter gets a .90% conversion rate Unpaid traffic and revenue: Original image redacted. However, consistently over 50% of our revenue comes from unpaid sources. This is exceptional in an online retail company at our size and age. So who wants to get started? What’s holding you back? What are your challenges?
Notas del editor
- Who we are: online commerce.Goals: Brand awareness, growth, CONVERSIONSMethods: SEM, SEO, Social, BannersWhat are our challenges:Brand awarenessGrowth with restricted budget
- Most of this falls under what we generally think of day to day PR. We aim to build awareness, start conversations and keep them going. We want people to think that we are insiders/leaders in this industry.
- Challenges- unknown brands, not many followers yet
- Much shorter campaign. This is the difference between 500 and 10K followers. Reach. Twitpic added to our facebook page cross platform promotingNB that other products from the same brand experienced a lift during this time- other models sold rapidly as well.
- How to get startedWho else uses itTracking?