This is a presentation that was created by myself and several group members for our International Business Capstone class for the Spring of 2009. This was our final presentation in which was graded at a 94%. This outlines our results and findings using business analysis and tatctics to draw conclusions and make recommendations for Lexus' business strategy in Germany.

2. Alvin Alex Imani Carrasquillo Michelle Chin Hoon Choi Abhinav Dadarkar Kirby York

3. Eine Neue Dimension des Hochleistungsfahrens

26. Sales/Net Income 2007 2008 Toyota 14%/ 20% 10%/ 5% BMW 14%/ 9% (5%)/ (90%) Mercedes-Benz .2%/ 6% (4%)/ (66%) Audi 8%/ 23% 2%/ 32% Gross Profit Margin 2007 2008 Mercedes-Benz 23% 24% BMW 20% 14% Toyota 20% 18% Audi 17% 16%

27. Toyota vs. Indices (S&P,DOW,NAS)

28. Toyota vs. Luxury Competitors

38. A. Lange & Sohne