The document announces a social networking event called "The Bristol Link-up" for members of the Only Marketing Jobs LinkedIn group. It will take place on February 3rd, 2010 at Goldbrick House in Bristol and encourages attendees to connect with people, exchange business ideas, develop their brand, find jobs or job seekers, and emphasizes that business networking is about making those connections. It highlights the importance of using LinkedIn and other social media for professional networking opportunities.

1. The Bristol Link-up
Social networking event for members of the
Only Marketing Jobs LinkedIN Group
3rd February 2010
Goldbrick House, Bristol
event sponsors

2. The Bristol Link-up …it pays to know people
A social network:
An interactive structure made of
individuals (or organizations) called
‘nodes’, which are connected by one or
more specific types of interdependency.
Wikipedia

3. The Bristol Link-up …it pays to know people
Social events allow you to:
01 Connect with people
02 Exchange business ideas
03 Develop your brand
04 Find a job
05 Find jobseekers
…and that’s what business networking is.

4. The Bristol Link-up …it pays to know people
11,000
The number of members in the
UK Marketing Lounge Group,
making it by far the largest UK
marketing hub on LinkedIN.

5. The Bristol Link-up …it pays to know people
LinkedIn is now the
undisputed world champion
of professional social media.
Those not engaged are
conspicuous by their absence.
Only Marketing Jobs

6. The Bristol Link-up …it pays to know people
Everything is changing.
People are connecting and working
together. The Internet is enabling
conversations and there is nothing
corporations can do about it.
Only Marketing Jobs

7. The Bristol Link-up …it pays to know people
Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done there is
surprise it’s not better.
Avinash Kaushik, Analytics Evangelist, Google

8. The Bristol Link-up …it pays to know people
2 out of 3
people find a job through networking.

9. The Bristol Link-up …it pays to know people
3
The number of seconds it takes
to form an opinion of someone.
Internet research

10. The Bristol Link-up …it pays to know people
Referral-based
recruitment
will be a significant feature of the
employment landscape within 2 years.
Only Marketing Jobs

11. The Bristol Link-up …it pays to know people
How you perceive yourself is
important. But what really matters is
how you are perceived by others.
What is ‘brand you’ telling the
world?
Only Marketing Jobs

12. The Bristol Link-up …it pays to know people
Social networking can be a maze of
duplications and dead ends.
Using an established recruiter is
like having online Sat Nav.

13. The Bristol Link-up …it pays to know people
Technology is shifting the power away
from the editors, the publishers, the
establishment and the media elite.
Now it’s the people who
are in control.
Rupert Murdoch, Global Media Entrepreneur

14. The Bristol Link-up …it pays to know people
It is thought that 70% of job
vacancies are never advertised.
So you need to make sure that
you can be found.

15. The Bristol Link-up …it pays to know people
For companies, resistance to
social media is futile.
Your competitors
are already there.
Your customers
have been there for a long time.
Business Week

16. The Bristol Link-up …it pays to know people
Stop thinking Start thinking
‘campaigns’ ‘conversations’

17. The Bristol Link-up …it pays to know people
10
The number of new contacts you
should have before you leave tonight.
That’s a conversation with someone
different every 30 minutes.
Only Marketing Jobs

18. The Bristol Link-up …it pays to know people
Some people want it to happen,
some wish it would happen,
others make it happen.

19. The Bristol Link-up …it pays to know people
The successful networkers I know,
the ones receiving tons of referrals
and feeling truly happy about
themselves, continually put the other
person's needs ahead of their own.
Bob Burg, Author and Networking Expert

20. The Bristol Link-up …it pays to know people
You are like an ant.
They can’t survive on their own,
either. Ants help other workers in
their colonies. It is the very
definition of altruism.
Simon Lewis, Only Marketing Jobs

21. The Bristol Link-up …it pays to know people
More business decisions occur
over lunch and dinner than at
any other time, yet no MBA
courses are given on the subject.
Anonymous

22. The Bristol Link-up …it pays to know people
A shifting business climate
creates an ever-moving target.
A moving target is easier to
hit if you’re moving with it.
Suzie Sharpe, Career Coach, Key Change Training

23. The Bristol Link-up …it pays to know people
The way of the world is meeting
people through other people.
There’s nothing new about it.
Only Marketing Jobs

24. The Bristol Link-up …it pays to know people
All things being equal, people
will do business with and refer
business to those people they
know, like and trust.
Bob Burg, Author and Networking Expert

25. The Bristol Link-up …it pays to know people
The current economic climate
lays a responsibility on us all to
find ways to increase the
awareness of our expertise.
Chartered Institute of Marketing, CIM

26. The Bristol Link-up …it pays to know people
11
The number of potential Dark Sides in
every individual. Finding out what they
are and managing them better is what
separates success from also-ran.
Suzie Sharpe, Career Coach, Key Change Training

27. The Bristol Link-up …it pays to know people
Openly and actively engage
with others by offering support,
advice and friendship.
Do this without expectation of
reward and it will soon some back
to you by the truckload.

28. The Bristol Link-up …it pays to know people
Business cards can be used to
pick spinach from your teeth.
They do have other uses though:
for example, you could call one of
the numbers you find and say
‘hey, remember me..?’
Simon Lewis, Only Marketing Jobs