3. Hand-Delivered Impressions at 35,000 feet
Today’s media landscape is more fragmented than ever. But
Brand in the Hand offers the unique media opportunity to reach
EVERY passenger on a flight.
When you print your ad on a Brand in the Hand peanut or snack
bag, flight attendants hand that bag to EVERY passenger on the
flight, so your message CAN’T be ignored.
Brand in the Hand can even place trackable codes on each and
every bag, making it ideal for promotions and sweepstakes.
You can have the impact and uniqueness
of Brand in the Hand for just pennies per
impression.
4. The Right Way To Reach The Right Target
Airline travelers are a highly educated, affluent target. And
there are a lot of them, with roughly 600 million passenger
embarkations in the U.S. annually. Airline passengers:
Have Median HH Income - $100,000+
65%+ are College Educated
70%+ are Homeowners
50%+ are Professionals/Managers
Median age: 44
Source: MRI Spring 2008
5. Onboard Marketing Options
Brand in the Hand offers a variety of options to place your brand,
product or promotional item directly in the hands of highly attentive
airline passengers:
Airsick bags Meal tray cards
Amenity kit Premium product distribution
Beverage carts Seatback inserts
Beverage cups Sleep kits
Cocktail napkins Snack bags
In-flight announcements Snack boxes
6. Airline Parnters
We put distribution with national carriers right in the palm of your hand.
Brand in the Hand can distribute peanut and snack bags, snack boxes
and other promotional items with these national carriers:
Air Tran Alaska
American Continental
Delta Southwest
United
7. 30 years experience
Brand in the Hand is a division of Harvey Alpert & Co., the leading
provider of branded snack foods and beverages to the airline
industry. Since 1977, Harvey Alpert & Co. have been the exclusive
in-flight representative of such national brands as:
Nabisco
Kraft
Kellogg’s
Minute Maid
Pepperidge Farm
Campbell’s Soup Co.
Lender’s Bagels
8. Turn Key Operation
Brand in the Hand provides a complete, one-stop,
turn-key operation.
Brand in the Hand will handle all the logistics of getting
your message in the hands of millions of airline passengers
per year, including:
Printing
Distribution
Auditing
Billing
9. Get Creative
Brand in the Hand is an incredible creative platform for agency
creative teams. No agency? No problem. Brand in the Hand will
do the creative for you.
10. Timeline
Step 1 Select airline(s) you wish to advertise on.
Step 2 Allow 10 business days for concept development and
presentation to advertiser
Step 3 Creative concepts are presented to the airline
for approval.
Step 4 Allow 10 business days for airline to approve of
advertiser and creative content.
Step 5 10 business days after concept approval, Brand in
the Hand presents camera-ready art to airline for
approval. Ship.
Step 6 Allow 60 days to print bags, produce product,
fill distribution pipe-line, etc.
Total 90 days.
