The document outlines David Etheridge-Bartow's project to redesign an older audience-based website to appeal to younger people. It describes his research into the music preferences of older versus younger generations. This led him to select the 1980s hip hop group Public Enemy as the new identity for the website. The document does not provide any details about the planned new design of the website.

1. David Etheridge-Bartow
WEBSITE REDESIGN
PROJECT
By David Etheridge-Bartow
INTRO RESEARCH IDENTITY WEBSITE OUTRO

2. David Etheridge-Bartow
TASK
Redesign an older audience-based
website to suit a younger generation
INTRO RESEARCH IDENTITY WEBSITE OUTRO

3. David Etheridge-Bartow
RESEARCH
What do old people like?
RESEARCH
INTRO IDENTITY WEBSITE OUTRO

4. David Etheridge-Bartow
RESEARCH
Puzzles Candles
Cards Prune Juice
Depends Picture frames
Bathrobes Flowers
Fine wine Crossword puzzles
Books Sudoku books
Grandkids Classic movies
Prescription Meds Old music (The Oldies)
RESEARCH
INTRO IDENTITY WEBSITE OUTRO

5. David Etheridge-Bartow
RESEARCH
Puzzles Candles
Cards Prune Juice
Depends Picture frames
Bathrobes Flowers
Fine wine Crossword puzzles
Books Sudoku books
Grandkids Old movies
Prescription Meds Old music?
RESEARCH
INTRO IDENTITY WEBSITE OUTRO

6. David Etheridge-Bartow
RESEARCH
Classical
Jazz
Classic Rock
Classic Hip Hop
RESEARCH
INTRO IDENTITY WEBSITE OUTRO

7. David Etheridge-Bartow
RESEARCH
Classical
Jazz
Classic Rock
Classic Hip Hop
RESEARCH
INTRO IDENTITY WEBSITE OUTRO

8. David Etheridge-Bartow
RESEARCH
Classical
Jazz
Classic Rock
Classic Hip Hop
RESEARCH
INTRO IDENTITY WEBSITE OUTRO

9. David Etheridge-Bartow
RESEARCH
Classic Hip Hop (1980s – early 1990s)
30+ Age Group (Generation X)
Fraction of young adults (Generation Y)
RESEARCH
INTRO IDENTITY WEBSITE OUTRO

10. David Etheridge-Bartow
PUBLIC ENEMY
IDENTITY
INTRO RESEARCH WEBSITE OUTRO

11. David Etheridge-Bartow
IDENTITY
INTRO RESEARCH WEBSITE OUTRO

12. David Etheridge-Bartow
IDENTITY
Hip Hop Group Started 1982
Formed on Long Island, NY
Social & Politically Motivated
Hits Include: “Fight the Power”, “Night of the Living Baseheads”,
“Welcome to the Terrordome”
IDENTITY
INTRO RESEARCH WEBSITE OUTRO

13. David Etheridge-Bartow
IDENTITY
“The Terrordome”
IDENTITY
INTRO RESEARCH WEBSITE OUTRO

14. David Etheridge-Bartow
IDENTITY
IDENTITY
INTRO RESEARCH WEBSITE OUTRO

15. David Etheridge-Bartow
IDENTITY
IDENTITY
INTRO RESEARCH WEBSITE OUTRO

16. David Etheridge-Bartow
IDENTITY
IDENTITY
INTRO RESEARCH WEBSITE OUTRO

17. David Etheridge-Bartow
WEBSIT
E
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

18. David Etheridge-Bartow
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

19. David Etheridge-Bartow
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

20. David Etheridge-Bartow
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

21. David Etheridge-Bartow
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

22. David Etheridge-Bartow
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

23. David Etheridge-Bartow
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

24. David Etheridge-Bartow
WEBSITE
COLOR SCHEME
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

25. David Etheridge-Bartow
WEBSITE
WEBSITE
INTRO RESEARCH IDENTITY OUTRO

26. David Etheridge-Bartow
SOURCES
http://answers.yahoo.com/question/index?qid=20081203115401AAkrbYC
http://www.publicenemy.com/index.php?page=page3
http://www.twitter.com
http://www.last.fm
http://www.good.is
http://www.fortytwo.gr
OUTRO
INTRO RESEARCH IDENTITY WEBSITE

27. David Etheridge-Bartow
THANK YOU.
OUTRO
INTRO RESEARCH IDENTITY WEBSITE