Coming Soon! Smart Grid Citizen™ is a social network and media site for everyone interested in taking greater control of their energy usage, saving money on their energy costs, and taking steps towards a more sustainable lifestyle.

1. Concept Presentation Smart Grid Citizen™ Concept Presentation December 2009 Privileged & Confidential ©2009, Smart Grid Citizen™

2. What is Smart Grid Citizen™? Smart Grid Citizen™ is a social network and media site for everyone interested in: taking greater control of their energy usage saving money on their energy costs taking steps towards a more sustainable lifestyle

3. Untapped kinship in a fragmented and growing community (smart grid enabled homes – smart meters) Address educational challenges utilities face in getting consumers to think differently about their energy consumption Extended timeline for change (20 – 30 years) Demonstrations, pilots, some large-scale deployments, a wide variety of tools, technologies, and standards Broader deployments, availability of common standards and interoperability, wider user acceptance Smart energy technologies are more commonplace Why?

4. Make energy conservation and sustainable living Fun Engaging Social Rewarding Create a community that promotes Sharing, learning, and community participation Discovery of the “smartest” energy conservation and sustainable living tips and suggestions Discussion Healthy competition Create a consumer-centric energy conservation brand Help develop best practices and content that resonates with consumers Address challenges with the deployment and use of specific smart grid tools, technologies, and programs Help improve the dialogue and relationships between utilities and consumers What’s our goal?

5. Standalone site capability Broad consumer audience Residents of smart grid enabled homes Clients Utilities, Universities, Microgrids Partnerships Energy monitoring and management software and device makers User Groups Consumers, Students Clients/Partnerships/User Groups

6. Suggestion Board Extracting relevant content Public eco-profiles Point system Social publishing All content can be filtered for smart grid specific areas. Key Features and Functionality

8. Smart Votes

9. Cost

10. Do it yourself hours

11. Annual savings

13. Buy this…

14. Try this…

15. Read this…

16. Watch this…

17. Invest…

18. Quick Tip

20. Cost

21. Annual savings

22. Time required

24. Type

25. Category

26. Utility

27. Geography** on the left

28. Voting system That’s Smart vs. That Sucks Evaluate suggestions based on Cost, Do-it-yourself hours, Annual savings, Payback timeline Search, sort, and filter for: Smart Grid specific guidance Suggestion types Buy this, Try this, Read this, Watch this, Invest in, Utility alert Suggestion categories General, Insulation/Sealing, Heating/Cooling, Water Heating, Windows, Lighting, Appliances, Electronics, Driving, Renewable Energy, Pools and pumps, Other Suggestion attributes Cost, Do it yourself hours, Annual savings, Payback timeline Search Forum topics Client query and reporting capabilities Key Features and Functionality Extracting Relevant Content

29. Profile Level – How ‘smart’ are you about energy conservation? Smart Brainy Gifted Genius Establishing your eco-profile Registration profile Smart Grid enabled home CFL lighting Energy Star products/appliances Optional: External energy consumption, production, and conservation data External carbon footprint integration Key Features and Functionality Public Eco-Profiles

30. Points build upon your original eco-profile registration Earn ‘social’ points Voting Sharing Commenting Inviting Earn ‘green living’ points Update your registration profile with new energy efficiency purchases Taking up specific energy conservation suggestions Yes, I bought this, Yes, I tried this, etc. Contributing suggestions and green content Custom rewards integration Key Features and Functionality Point System

31. Key Features and Functionality User Generated Content Broadcasting Real world energy conservation and sustainable living suggestions will be broadcasted on: Website “Suggestion Board” RSS – RSS feeds contain links to further share by Email Facebook Twitter – Twit This Digg Users can vote through RSS Invite friends through Facebook, Gmail, Outlook Forum Blog Social Publishing

32. Clients will benefit from supplementing their education and energy efficiency programs: Enjoy powerful ways to disseminate information Distribute conservation ideas through the site suggestion board and syndicated content outlets Deliver time-sensitive communications Extract useful data and messaging for use in smart grid, and energy efficiency, program development and deployments Expanded options to communicate with customers to develop stronger relationships, and more meaningful dialogue Client Benefit Summary

33. Residents of smart grid enabled homes will enjoy specific ways to converse with one another, and share ideas on how to make the most of their new smart grid energy management tools. All people interested in energy conservation and sustainable living will have a helpful starting point and on-going guide for identifying the “smartest” ideas based on factors such as popularity, cost, savings, implementation time, and payback time. All Citizens of the community are free to contribute their own suggestions on things to buy, try, read, watch, and invest in with the stated goal of conserving energy or reducing our carbon footprint. All Citizens have straightforward ways to raise their eco-profile within the community and become a more recognized and relevant member. Smart Grid Citizenship is FREE. User Benefit Summary

34. Partnerships Integration with actual and/or real time energy consumption data White label solution for specific clients and user groups Introducing independent point redemption capabilities Various merchants, vendors, environmental groups On-going social expansion and integration Facebook, iPhone, Smart phones, Twitter , etc. Introducing additional ways to raise your eco-profile Carbon foot print calculator What’s Next?