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Focus on Ukrainian market
1. Focus on Ukrain ian/Russian market Telyatnikova Aleksandra Head of the Internet Marketing Department at META Inc
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4. P opulation Russia - 143,500,000 Ukraine - 46,800,000 mln users DYNAMICS OF MONTHLY AUDIENCE, mln users
5. % P opulation Russia - 143,500,000 Ukraine - 46,800,000 DYNAMICS OF THE PENETRATION
6. UKRAINE RUSSIA GEOGRAPHY : districts share in all audience ( According to Gemius and LiveInternet as of Nov. 2007 )
7. mln USD ADVERTISING SPEND in RUSSIA , mln USD ( According to MindShare Interection )
8. mln USD ADVERTISING SPEND in UKRAINE , mln USD ( According to market’s players )
9. MONEY SPENT per 1 USER UKRAINE HAS HIGH POTENTIAL FOR GROWTH! $ 2,1 $0 . 4 2002 $ 6 . 3 $ 1. 1 2005 $ 5,4 $0 . 8 2004 $ 3,3 $0 . 7 2003 $11 . 4 $ 8 .5 Russia $ 2.3 $ 1. 5 Ukraine 2007 2006
10. The number of second level domain names registered in domain .UA has increased by 39.47% in nine-month period of 2007 ZONA . UA ZONA .RU NUMBER OF DOMAINES ( According to Hostmaster Inc)
11. The number of Web sites indexed by META searching system constitutes approximately 100 000 sites (taking into account bolting of spam, etc.) THEMATIC STRUCTURE OF UKRAINIAN WEB SITES ( According to МЕТА as of Nov. 2007 )
12. PAGE VIEWS STRUCTURE OF UKRAINIAN WEB SITES ( According to BigMir as of Nov. 2007 )
13. UKRAINE RUSSIA THE SOURCES OF SEARCH TRAFFIC ( According to Gemius and LiveInternet as of Nov. 2007 )
14. 2 II . Modern tendencies in Internet advertising development in Ukraine and prognosis
15. SOURCES OF MARKET GROWTH Increase of advertisers Increase in page views Educational activity Increase of penetration
16. * Expert estimation based on Polish, Russian and Ukrainian market dynamic analysis. PROGNOSIS OF ADVERTISING MARKET in RUSSIA* , mln USD
17. * Expert estimation based on Polish, Russian and Ukrainian market dynamic analysis. PROGNOSIS OF ADVERTISING MARKET in UKRAINE* , mln USD
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21. 2 III . Price formation, disco u nts, methods of sales etc
22. 2 Price formation (media advertising) Advertising agency and web studios – 80% Direct client – 20% M ethods of sales D isco u nts Price formation Discounts depend on the size of sales in a year, quarter or month. Traditional diapzone : 20% - 50%. CPM*N N – number of viewing CPM*K(N) K= 1/2 , 1/ 4, 1/ 8, 1/ 16... N – number of viewing (according to statistical information) Dynamic placing – 15% Flat fee - 85% 15 - 18 10 - 15 8 - 10 Business resources CPM , USD News resources CPM , USD Portals CPM , USD
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25. DISTRIBUTION OF MEDIA BUDGETS* * I n alphabetical order % * ( According to META ADD. 2007 ) Monthly audience Monthly audience Monthly audience Monthly audience 1 ,5 – 2 000 000 Pravda.com.ua ... P odrobnosti.ua Korrespondent.net News resources Sport.com.ua ... U krindustrial.com … Ukr.net 0,3 – 1 000 000 0,5 – 1 000 000 2 - 3 000 000 Natali.ua Liga.net META.ua B izarre.kiev.ua Finance.ua BigMir.net Entertainement Business resources Portals
26. 2 IV . Internet marketing - how to present succesful web product
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