The document discusses a media production project for a fictional band called Galactic Express and their album "Utopia". It describes the various products created - an advert, digipak, and music video. The products incorporate elements of codes and conventions from real media but also challenge conventions by taking a surreal and unique approach, with a space theme throughout. Feedback from the target audience praised aspects like the surrealism and cartoon style, but also provided suggestions on improving the video editing and clarity of plot.

1. Galactic Express – “Utopia”

2. Carina Smith

21. Combination of all Products

23. Feedback from target market The use of effects is effective especially cutting between black & white and colour To improve, you could add more graphic detail to the inside photos of the digipak Really interesting from 1 st person point of view The type of images reflect the genre of music used Sometimes the plot is difficult to follow because it is so surreal The ancillary texts work really well together by the use of similar colours and effects Although it looks professional, some scenes in the video are too long Perhaps you could have reversed the final scenes to look as though the “alien” is leaving? Love the suspense the video builds up and leaves you with

30. What have you learned from your audience feedback? My target audience was young adults age 17-24. After asking those who fit the demographic to look at the combination of my main product and ancillary texts, I received some feedback. For example: Some scenes in the video are too long – could have included shorter cuts in when editing The character’s isolation is intriguing and adds to the mystery of the video The surrealism of the promotional package makes it less mainstream and more unique Some people may not understand the plot or what it’s supposed to represent