23. Feedback from target market The use of effects is effective especially cutting between black & white and colour To improve, you could add more graphic detail to the inside photos of the digipak Really interesting from 1 st person point of view The type of images reflect the genre of music used Sometimes the plot is difficult to follow because it is so surreal The ancillary texts work really well together by the use of similar colours and effects Although it looks professional, some scenes in the video are too long Perhaps you could have reversed the final scenes to look as though the “alien” is leaving? Love the suspense the video builds up and leaves you with
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30. What have you learned from your audience feedback? My target audience was young adults age 17-24. After asking those who fit the demographic to look at the combination of my main product and ancillary texts, I received some feedback. For example: Some scenes in the video are too long – could have included shorter cuts in when editing The character’s isolation is intriguing and adds to the mystery of the video The surrealism of the promotional package makes it less mainstream and more unique Some people may not understand the plot or what it’s supposed to represent