The document discusses the social judgment process from a social cognition perspective. The main goal is to understand how people make sense of themselves, others, and everyday events. It examines how basic cognitive abilities operate in social situations, including impression formation and revising first impressions. Negativity bias is discussed, which is the tendency to give more weight to negative experiences and information.

1. SOCIAL JUDGMENT PROCESS BY TRAYETTA RALSTON CREATED FOR WKU CFS 380, FALL 2009 For more information

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19. Social Judgment Process We are all different. No two people will Process information the same way.