1. Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com

2. Search Engine Optimisation Accessibility Technology Problems Solutions

3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/

4. Findability

5. Driving Traffic

6. Accessibility http://www.flickr.com/photos/pixelcore/32826662/

7. Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/

8. Spiders are Blind

9. Similar Ideas http://www.flickr.com/photos/johanna/75366971 /

10. Technology http://www.flickr.com/photos/nouqraz/256661254/

11. 1999

12. 2007

13. Technology should improve the user experience.

14. Multimedia

15. Multimedia

16. Flash

17. Flash

18. AJAX

19. AJAX

20. This all sounds great, but what about search engines?

21. This all sounds great, but what about accessibility?

22. SEO & Accessibility vs Technology http://www.flickr.com/photos/ahhyeah/82827656/

23. Multimedia

24. Multimedia

25. Multimedia

26. Flash

27. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>

28. AJAX

29. HTML

30. AJAX

31. Javascript

32. Solutions http://www.flickr.com/photos/leadsoup/374510671/

33. Is the technology necessary?

34. JavaScript must be enabled in order for you to use this website.

35. progressive enhancement

36. Content HTML

37. Content

38. Presentation CSS

39. Presentation

40. Behaviour AJAX

41. Behaviour

42. Content Content Content HTML

43. technology should enhance content.

44. AJAX search engines screen readers consoles slow connections

45. AJAX

46. AJAX

47. AJAX

48. Keep it simple validate forms email thank you pages rating systems voting systems

49. sometimes alternatives are necessary

50. Flash

51. Flash

52. Video and Audio

53. Video and Audio

54. why?

57. user

58. user

59. user $50,000

60. user

61. SEO and Accessibility Understanding Technology Correct Implementation Content

62. Open Publish - Resources www.standardzilla.com