Dead Trees To Digital

From Dead Trees To Digital Digital Magazine Ads: Why is it the time right to jump in? 10.27.08 Andrew Marc Goldman V.P., Group Planning Director/Solutions Lead RAPP

timing is everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

consumer habits ,[object Object],[object Object],[object Object],[object Object],* Consumer Digital Lifestyle Survey, March 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

consumer habits ,[object Object],[object Object],[object Object],[object Object],[object Object],* Source: Cova and Cova; the Handbook of Consumer Psychology, by Haugtvedt, Herr, Kardes, CRC Press, 2008

branded content and participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

logical start ,[object Object],[object Object],[object Object],[object Object],[object Object]

take advantage of today’s leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy, Datran Media, www.datranmedia.com/aperture

innovate and create ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

timing really is everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! Andy Goldman E: andy.goldman@rapp.com

Dead Trees To Digital

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