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Buyology

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Agenda 30 mins Discussion and Feedback 30 mins Concepts from Six Sigma- Koushik 30 mins Radio Marketing:-  Angad Menon 30 mins Lessons from “Buyology”-Manjit
The Truth and lies about what we buy. - Buyology By Martin Lindstrom
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kick start ,[object Object]
CHAPTER 1: A rush of blood to the head
 
Daimler Chrysler
Chapter 2: This Must Be the Place Brand Recall:- 1)1965 a typical customer has 34 percent brand recall.--------  1990 it has fallen to 8 percent --  2007 it is only 2.2%------------------ According to AC Neilson Study 2)Presence of tools like TiVo which can enable us to view serials and movies without advertisements .
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Chapter 3: I’ll Have What She’s Having ,[object Object],> Concept of Mirror Neurons >Concept of Dopamine
Dopamine Mirror Neurons Brodmann area 10
Chapter 4 –I can’t see clearly now ,[object Object]
BUREAUC RATS Nucleus Accumbens
Chapter 5 –Do you believe in magic? ,[object Object],[object Object],[object Object],[object Object]
Chapter 6 –I say a little prayer ,[object Object]
 
Irish Soil Holy Drinking Water
 
 
[object Object],[object Object],Chapter 7 –Why did I choose you? The Power of Somatic Markers
WTC
ISKLIDE and Coke
Chapter-8 A sense of wonder ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Chapter 9-And the Answer is…….. ,[object Object],[object Object],[object Object],[object Object]
Chapter-10-Let’s spend the night together. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter 11-Conclusion ,[object Object]
[object Object],[object Object],[object Object]
[object Object]

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Buyology

  • 1. Gl                                                                                                                                  MAC
  • 2. Agenda 30 mins Discussion and Feedback 30 mins Concepts from Six Sigma- Koushik 30 mins Radio Marketing:-  Angad Menon 30 mins Lessons from “Buyology”-Manjit
  • 3. The Truth and lies about what we buy. - Buyology By Martin Lindstrom
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  • 6. CHAPTER 1: A rush of blood to the head
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  • 9. Chapter 2: This Must Be the Place Brand Recall:- 1)1965 a typical customer has 34 percent brand recall.--------  1990 it has fallen to 8 percent --  2007 it is only 2.2%------------------ According to AC Neilson Study 2)Presence of tools like TiVo which can enable us to view serials and movies without advertisements .
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  • 14. BUREAUC RATS Nucleus Accumbens
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  • 18. Irish Soil Holy Drinking Water
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  • 22. WTC
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