7. The Hispanic Media Puzzle A new eMarketer report dissects the question of why advertising dollars have been so slow to follow Hispanic eyeballs online. Online Ad Networks Grow Reach, Appeal Google.com is far down the list when it comes to Web ad reach. Good thing it has the Google Ad Network.
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9. Extending the Social Network Social graphs detail the connections between people. Why do they matter to marketers?
10. College Students Lead the Way Online A new eMarketer report analyzes the demographics and dynamics propelling this trendsetting population into the future. Changing Retail Shopping Channels Online buyers often use both physical and Internet-based stores for their purchases. But this holiday season could see a rise in shoppers who purchase exclusively on the Web.
11. Mobile Social Networking Set for Growth Mobile handsets worldwide will access MySpace, Facebook, Bebo, mixi and other social networks. Exactly how many handsets depends on who you ask. Social Networks Are Not Yet Universal Some consumers are still not aware of social networking. Other users even say they are over it.
12. Podcast Usage Still Skews Young Internet users who download podcasts are still a minority of the total online population. That's fine for marketers targeting young males.
