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Digital Migration in South Africa October 2008 Save Our SABC Libby Lloyd
What does it mean to you? ,[object Object]
Why Digital Migration ,[object Object],[object Object],[object Object],[object Object]
How it works ,[object Object],[object Object],STB TV
DTT changes the nature of television   ,[object Object],Multi-channel Better quality pictures and sound Potential for Interactivity (with or without return path) Can have multiple language tracks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DTT Impacts on Broadcasters’ on Different Levels  ,[object Object],Signal Distribution and Transmission Signal Reception and Devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DTT migration therefore requires the co-operation of multiple stakeholders
History in SA ,[object Object],[object Object],[object Object],[object Object],[object Object]
DWMG key recommendation ,[object Object]
Background cont… ,[object Object],[object Object],[object Object]
An Aside… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Back to history ,[object Object],[object Object],[object Object],[object Object]
Promises, promises, promises ,[object Object]
No policy but… ,[object Object],[object Object],[object Object],[object Object]
Finally ,[object Object],[object Object]
But ,[object Object],[object Object],[object Object]
policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distraction…. Signal distribution ,[object Object],[object Object],[object Object],[object Object]
Policy: which broadcasters ,[object Object],[object Object],[object Object],[object Object],[object Object]
ICASA draft regulations ,[object Object],[object Object]
Broadcasting during dual illumination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ICASA draft regulations ,[object Object],[object Object],[object Object],[object Object]
ICASA proposals on allocating channels ,[object Object],[object Object]
What this means ,[object Object],[object Object],[object Object]
What it means cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How propose allocate? ,[object Object],[object Object]
Proposed programme objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How define “public process” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Subsidy scheme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Issues ,[object Object],[object Object],[object Object],[object Object]
STB’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does it mean to broadcasting policy? ,[object Object],[object Object],[object Object]
Funding of public broadcasting issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Need to review all regulations ,[object Object],[object Object],[object Object],[object Object]
“… the introduction of new channels will fragment audiences …drive down advertising rates. It is unlikely … that advertising spend … will increase – it is more likely that the available spend will have to be shared across more channels. As more channels mean higher costs for broadcasters, this will have an adverse affect on incumbent broadcasters.” Marcel Golding e-tv CEO
Issues for SOS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Digital Migration SA

  • 1. Digital Migration in South Africa October 2008 Save Our SABC Libby Lloyd
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  • 38. “… the introduction of new channels will fragment audiences …drive down advertising rates. It is unlikely … that advertising spend … will increase – it is more likely that the available spend will have to be shared across more channels. As more channels mean higher costs for broadcasters, this will have an adverse affect on incumbent broadcasters.” Marcel Golding e-tv CEO
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