Marketing and Advertising

Irvin PeDro Cohen Consultant for 1 st and 25

Objectives ,[object Object],[object Object],[object Object],[object Object]

Understanding Your Consumer Geography Lifestyle Family Income Sex Age

Understanding Your Consumer Cont. Access Locations Service Price

Marketing Warfare ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Warfare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Warfare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the Message You Want to Convey ,[object Object],Safety Selection Quality Price

How Do You Get Get Your Message Out ,[object Object],Word Of Mouth Internet Direct Mail Newspaper Radio TV

Pros of Television ,[object Object],[object Object],[object Object],[object Object]

Pros of Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cons of Internet ,[object Object],[object Object],[object Object],[object Object]

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