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[Product Name] Marketing Plan [Name]
Market Summary ,[object Object],[object Object],Early Adopters/ Pioneers Mass Market/ Followers End of Life Time Number of customers
Product Definition ,[object Object]
Competition ,[object Object],[object Object],[object Object],A B C D Performance Price
Positioning ,[object Object],[object Object],[object Object],[object Object]
Communication Strategies ,[object Object],[object Object]
Packaging & Fulfillment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Launch Strategies ,[object Object],[object Object],[object Object],[object Object],Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Phase 1 Phase 2 Phase 3
Public Relations ,[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object]
Other Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vertical Markets/Segments ,[object Object],[object Object],[object Object],[object Object]
International ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Metrics ,[object Object],[object Object],[object Object],[object Object]
Schedule ,[object Object],[object Object],[object Object],Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Task 2 Task 3 Task 4 Task 1 Milestone

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