5. The New Ticketing Landscape Fan SALE PURCHASE ATTENDANCE Primary Seller £ = Face value £££ =Market price Transaction key £ Fan Brokers ££ £££ ££££ Secondary Exchange / Resale £
6. Making Sense of the New Market Rich, fragmented data from online vendors Technology, Expertise and Insight Consumer and Business Products Crawl Index Aggregate Interpret Inform Media services Consumer CONSULTANCY Data Services DATA PRODUCTS PRICE COMPARISON NEWS & INSIGHTS
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8. Who goes to see what? Source: Mintel Audience Growth Performances Growth ( Arenas )