The document provides a marketing plan for a university sports facility. It discusses the 4P's of marketing - product, price, place, and promotion. It then analyzes the macro environment including demographic trends of the target market, competition from other sports centers, opportunities from new technology, economic and legal factors, and the social and environmental impacts. The sports facility aims to promote health and wellness to students and the public through affordable access to advanced equipment and instruction, while being environmentally sustainable and addressing local health issues.

1. The University Sport Facilities Case Study 2 Prepared For: Mr. Alwyn Prepared By: Tan Sze Tian (52695) Tan Tiong Sern (52426) Soh Hue Ling (52444) Lee Seng Chian (52427) Dewi Herlis (52773) Melvin Wee Kang Yik (52484)

2. Marketing Mix ( 4P’s)

7. The Macro Environmental