Virtual World's Review
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Proven marketing strategies in challenging marketing conditions
Marknadsföringsområdet har genomgått enorma förändringar under de senaste åren och här berättar Keller hur man hittar balans mellan klassiska kommersiella metoder och dagens nya angreppssätt, och om hur man kan skapa starka varumärken, lojalitet och ROI i dagens konkurrensutsatta, utmanande och konstant föränderliga digitala värld.
Kellers bok Strategic Brand Management har hyllats som ”the bible for branding” och han är numera medförfattare till Kotlers Marketing Management, tidernas mest sålda introduktionsbok i marknadsföring. K L Keller är en mycket uppskattad talare världen över och har erfarenhet från framgångsrika varumärken och företag såsom bl a American Express, Disney, Ford, Intel, Goodyear, Kodak, Nordstrom, Shell, Starbucks och Unilever.Tendensdagen 2011 Kevin Lane Keller - Proven marketing strategies in challeng...
Tendensdagen 2011 Kevin Lane Keller - Proven marketing strategies in challeng...Sveriges Marknadsförbund
Special shows require special positioning - how Clarion launched a million pound global portfolio of Mobile Money Transfer confexs
By: Håkan Gershagen, Commercial Director, MacBrooks, London, UK
replacing Kieron Osmotherly, Group Director of Production, Clarion Conferences, Clarion Events Ltd., London , UK UFI Marketing Focus Meeting - Amsterdam 2010 - Hakan Gershagen
UFI Marketing Focus Meeting - Amsterdam 2010 - Hakan GershagenUFI, The Global Association of the Exhibition Industry
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Proven marketing strategies in challenging marketing conditions
Marknadsföringsområdet har genomgått enorma förändringar under de senaste åren och här berättar Keller hur man hittar balans mellan klassiska kommersiella metoder och dagens nya angreppssätt, och om hur man kan skapa starka varumärken, lojalitet och ROI i dagens konkurrensutsatta, utmanande och konstant föränderliga digitala värld.
Kellers bok Strategic Brand Management har hyllats som ”the bible for branding” och han är numera medförfattare till Kotlers Marketing Management, tidernas mest sålda introduktionsbok i marknadsföring. K L Keller är en mycket uppskattad talare världen över och har erfarenhet från framgångsrika varumärken och företag såsom bl a American Express, Disney, Ford, Intel, Goodyear, Kodak, Nordstrom, Shell, Starbucks och Unilever.Tendensdagen 2011 Kevin Lane Keller - Proven marketing strategies in challeng...
Tendensdagen 2011 Kevin Lane Keller - Proven marketing strategies in challeng...Sveriges Marknadsförbund
Special shows require special positioning - how Clarion launched a million pound global portfolio of Mobile Money Transfer confexs
By: Håkan Gershagen, Commercial Director, MacBrooks, London, UK
replacing Kieron Osmotherly, Group Director of Production, Clarion Conferences, Clarion Events Ltd., London , UK UFI Marketing Focus Meeting - Amsterdam 2010 - Hakan Gershagen
UFI Marketing Focus Meeting - Amsterdam 2010 - Hakan GershagenUFI, The Global Association of the Exhibition Industry
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Virtual World's Review
- 1. Advertising & Branding Models in Social Virtual Worlds Betsy Book AAAS - St. Louis February 19, 2006
- 2. Virtual Worlds Review A guide to social virtual worlds
- 5. Product Placement: McDonald’s & Intel in The Sims Online
- 6. Product Placement: Nike & Levi’s clothing in There
- 8. Sponsored Promotions: Pop-Tarts & Into the Blue in Habbo Hotel
- 9. It’s not always about Pop-Tarts….. ACS Relay for Life : www.cancer.org/slrfl
- 12. Adverworlds: Virtual Magic Kingdom
- 14. Co-Branded Spaces: Wal-Mart Room in Coke Studios
- 15. “ X-treme co-branding” in Dubit
- 16. How do users react to all this?
- 17. Everything from “fighting sign with sign”...
- 18. … to active incorporation of favorite brands
- 19. Some create their own brands
- 20. KittenKat’s “OY!” Brand in There --> www.fergusonv.com/there
- 23. Presentation & related material available online at: www.virtualworldsreview.com