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Social Media for nonprofits: Overview
- 1. Web 2.0 for Your Nonprofit
- 2. Don’t Focus on the Hammer Flickr.com/ppdigital
- 3. Focus on the House Flickr.com/martin_laBar
- 4. Build Your Own House Flickr.com/lincolnian Flickr.com/stuck_in_customs Flickr.com/neil-san
- 5. Build an Amazing House Flickr.com/str1ke
- 7. We’ll Answer Three Questions
- 8. We’ll Answer Three Questions Huh?
- 9. We’ll Answer Three Questions Who cares?
- 10. We’ll Answer Three Questions Like I have time?
- 11. Web 1.0
- 12. Web 1.0
- 13. Web 1.0 Blah blah blah blah
- 14. Web 1.0 Blah blah blah blah whatever
- 15. Web 2.0
- 16. Web 2.0 Blogging
- 18. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
- 19. Yippee
- 20. Caveats
- 21. Caveats • Good fit with your goals
- 22. Caveats • Good fit with your goals •Good fit with your staff
- 23. Caveats • Good fit with your goals •Good fit with your staff •“Enterprise class”
- 24. Benefits
- 25. Benefits •Free
- 27. Benefits •Free •Easy •Power in your hands
- 28. Benefits •Free •Easy •Power in your hands •Listen
- 29. Web 2.0 Blogging
- 30. What’s a Blog? •Easy to Update •Invite feedback •Free •No skills required •Tend to be informal
- 41. Myth: Only Kids Blog flickr.com/photos/kk
- 42. Myth: Only Kids Blog It’s not just kids anymore. flickr.com/photos/kk
- 43. Myth: Only Kids Blog It’s not just kids anymore. All ages, all professions blog. flickr.com/photos/kk
- 44. Why Should You Care? flickr.com/anniebee
- 45. Why Should You Care? •Think out loud flickr.com/anniebee
- 46. Why Should You Care? •Think out loud •Connect with peers flickr.com/anniebee
- 47. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning flickr.com/anniebee
- 48. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face flickr.com/anniebee
- 49. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve flickr.com/anniebee
- 50. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve •Respond to events rapidly flickr.com/anniebee
- 51. Who’s Got the Time? H A LP M E D R O W N IN G IN W O R K
- 52. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
- 53. www.ALLTOP.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
- 54. www.MOMS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
- 55. www.PERSONALFINANCE.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
- 56. www.SMALLBUSINESS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
- 57. www.NONPROFIT.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
- 58. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
- 59. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
- 60. Should you write a blog?
- 61. Should you write a blog? •I want to reach markets or people that I am currently not reaching
- 62. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field
- 63. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert
- 64. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert •I want to know what my peers/customers are thinking
- 65. Set Up A Blog
- 71. Best Practices
- 72. Best Practices How To Be Good
- 73. •Lists •Reviews •How-to •Essays •Interviews •Case Studies •Profiles •Rants •Raves Types of Posts flickr.com/desi.italy
- 74. •Books •Problogger.com •Ideas list •Rotten first drafts •Bookmarks •Ye Olde Spiral Notebook Ideas mightygirl.com
- 75. What Makes a Good Blog? flickr.com/stevegarfield
- 76. •Show Your Personality What Makes a Good Blog? flickr.com/stevegarfield
- 77. •Show Your Personality •Be Useful What Makes a Good Blog? flickr.com/stevegarfield
- 78. •Show Your Personality •Be Useful •Write Well What Makes a Good Blog? flickr.com/stevegarfield
- 79. •Show Your Personality •Be Useful •Write Well •Write Often What Makes a Good Blog? flickr.com/stevegarfield
- 80. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics What Makes a Good Blog? flickr.com/stevegarfield
- 81. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers What Makes a Good Blog? flickr.com/stevegarfield
- 82. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers •Interact with your Readers What Makes a Good Blog? flickr.com/stevegarfield
- 85. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them
- 86. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them •Look at other people’s photos and comment on them
- 87. Why Should I Care?
- 88. Why Should I Care? •Put a face on your organization
- 89. Why Should I Care? •Put a face on your organization •Help people find you and your message
- 90. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate
- 91. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate •Connect with the millions of users who express themselves through photography
- 92. Who’s got the time?
- 93. Who’s got the time?
- 94. Who’s got the time?
- 100. Some Easy Research
- 101. Some Easy Research
- 102. Geotagging! www.flickr.com October 8, 2007
- 103. Think local! www.flickr.com October 9, 2007
- 104. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
- 105. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
- 106. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
- 107. Advanced Quick Start Organize some photos from your last event. Give each photo a tag.
- 108. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
- 109. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
- 110. Why are we doing this, again?
- 111. I want to reach potential members and patrons I’m not currently reaching.
- 112. I want to increase the emotional investment of my members in my organization.
- 113. I want to tap into the skills and hobbies of my members to help build my brand.
- 114. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
- 115. What is Social Networking?
- 116. What is Social Networking?
- 117. What is Social Networking?
- 118. What is Social Networking?
- 119. What is Social Networking? •Making connections with your peers, your members, your targets, your world
- 120. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people
- 121. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications
- 122. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications •Creating a presence and letting people find you
- 123. Why Should You Care?
- 124. Why Should You Care?
- 125. Why Should You Care?
- 126. Why Should You Care?
- 127. What about those other sites?
- 128. What about those other sites? www.myspace.com/thenatureconservancy
- 129. What about those other sites? www.facebook.com/group.php?gid=2204852553
- 130. Who’s Got the Time?
- 131. Who’s Got the Time? •None of these tools take much time to set up
- 132. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates
- 133. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates •You can’t just “set it and forget it.”
- 134. Who’s Got the Time? www.lolnptech.blogspot.com
- 135. Who’s Got the Time?
- 136. Who’s Got the Time? •Get an intern
- 137. Who’s Got the Time? •Get an intern •Or a Volunteer
- 138. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young
- 139. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck
- 140. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck •Just a couple of hours a week
- 141. Why Am I Doing This, Again?
- 142. Why Am I Doing This, Again? •I want to connect with other professionals and organizations with similar missions and goals
- 143. Why Am I Doing This, Again? •I want to reach potential members and donors that I am not currently reaching
- 144. Why Am I Doing This, Again? •I want to reach a population that is active, plugged in, and quick to mobilize around a cause
- 145. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
- 146. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
- 147. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
- 148. Still With Me?
- 149. Still With Me? Free!
- 150. Still With Me? Free! Easy!
- 151. Still With Me? Free! Easy! New people!
- 152. Still With Me? Free! Easy! New people! Better branding!
- 153. Dip Your Toe
- 154. Jump Right In
- 156. Enough with the Cheerleader
- 157. You Need a Plan
- 159. People
- 160. People
- 161. Fish Where the Fish Are Flickr.com/joiseyshowaa
- 163. Objectives
- 165. Objectives Research Marketing Sales Development Program Design Program Expansion Program Effectiveness Membership Drives Increased Donors Increased Donations per Member Board Development
- 166. Objectives Research Marketing Sales Development Listening Talking Energizing Supporting Embracing See Groundswell for more on this…
- 171. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News
- 172. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News •Communities
- 176. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr
- 177. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook
- 178. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions
- 179. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions •Respond to Criticisms
- 180. You Need a Plan
- 183. Now You Can Think About Tools
- 184. Case Study #1
- 191. Case Study #2
- 204. Case Study #3
- 214. When All You’ve Got is a Hammer
- 215. Everything Looks Like a Nail Thanks to Jeremiah Owyang: www.web-strategist.com
- 216. Signposts Only Go So Far
Notas del editor
- Who I am What we’ll talk about tools - blogging, photosharing, social networking benefits and costs of each strategy - how not to get carried away by the pretty shiny things three case studies - how these tools are being used by other organizations