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Introduction into eTourism TLH 312 eTourism Session 1 By: Jackson Lau BSc in Computer System Engineering (NTU), MBA
Learning outcomes ,[object Object],[object Object]
Why?
Why tourism & IT ? ,[object Object],[object Object],[object Object]
Question 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question 5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tourism Performance in 2008 ,[object Object],[object Object],[object Object]
Nos of Visitor Arrivals in Singapore
Top 10 Visitor Markets Arrival in 2008
Average Occupany Rate (%)
Average Room Rate (ARR)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet usage in UK
Researching and planning travel – UK customers Source: WTO 2001: Results from e-travel tracker survey from  www.scotexchange.net , May 2000. Base all who have used any source of travel information
Increases in online searches and bookings
Question 6 Which of the following is the highest expenditure for most tourists when travelling? a)  Accomodation b)  Shopping c)  Foods d)  Transport
Expenditure
Channel hopping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How IT can help customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
(Dis-)Advantages of e-travel distribution Adapted from: Sheldon 1997 Advantages Disadvantages Consumers Control  over search Online  discount 24h  services Avoidance of travel  agent fee Time needed  to search Subscriptions and  online costs No access to travel agent  negotiated discounts No travel agent expertise  and advice Data/Information overload  or overwhelm Security issues Travel Agents Can focus on  value-added products e.g. video presentation on the web Loss of commission Threat of  disintermediation Suppliers (Hotels, Travel Agencies, Airlines etc) Avoid payment  of commissions Effective distribution tool Easy to  update information electronically May loose  intermediary relationship
Information and Communication Technologies
Defining - (ICTs)  Information & Communication Technologies ,[object Object],[object Object],[object Object]
Information & Communication Technologies (ICTs) Terminology ,[object Object],[object Object],[object Object],[object Object]
Information & Communication Technologies (ICTs) Terminology cont. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Question 6 (True or False)
[object Object],[object Object],[object Object],[object Object],[object Object],Question 7 (True or False)
Question 8 (True or False) ,[object Object],[object Object],[object Object]
Question 9 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question 10 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contribution of Information & Communication Technologies (ICTs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New ICT Developments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ambient intelligence is the vision of a technology that will become  invisibly embedded in our natural surroundings ,  present whenever we need it , enabled by  simple and effortless interactions ,  attuned to all our senses ,  adaptive to users  and  context-sensitive , and  autonomous.  Devices used for ambient intelligence are  small, low-power, low weight , and (very importantly)  low-cost . Since wired connections often do not exist,  radio methods   will play an important role for data transfer. Ambience Technology
Wireless Application Protocol-WAP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BINGO Correct! Q1  Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 10
HAHA TRY AGAIN !! Q1  Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 10 Wrong!

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Lesson 1 Etourism Introduction

  • 1. Introduction into eTourism TLH 312 eTourism Session 1 By: Jackson Lau BSc in Computer System Engineering (NTU), MBA
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Nos of Visitor Arrivals in Singapore
  • 12. Top 10 Visitor Markets Arrival in 2008
  • 15.
  • 16. Researching and planning travel – UK customers Source: WTO 2001: Results from e-travel tracker survey from www.scotexchange.net , May 2000. Base all who have used any source of travel information
  • 17.
  • 18. Increases in online searches and bookings
  • 19.
  • 20. Question 6 Which of the following is the highest expenditure for most tourists when travelling? a) Accomodation b) Shopping c) Foods d) Transport
  • 22.
  • 23.
  • 24. (Dis-)Advantages of e-travel distribution Adapted from: Sheldon 1997 Advantages Disadvantages Consumers Control over search Online discount 24h services Avoidance of travel agent fee Time needed to search Subscriptions and online costs No access to travel agent negotiated discounts No travel agent expertise and advice Data/Information overload or overwhelm Security issues Travel Agents Can focus on value-added products e.g. video presentation on the web Loss of commission Threat of disintermediation Suppliers (Hotels, Travel Agencies, Airlines etc) Avoid payment of commissions Effective distribution tool Easy to update information electronically May loose intermediary relationship
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Ambient intelligence is the vision of a technology that will become invisibly embedded in our natural surroundings , present whenever we need it , enabled by simple and effortless interactions , attuned to all our senses , adaptive to users and context-sensitive , and autonomous. Devices used for ambient intelligence are small, low-power, low weight , and (very importantly) low-cost . Since wired connections often do not exist, radio methods will play an important role for data transfer. Ambience Technology
  • 38.
  • 39. BINGO Correct! Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 10
  • 40. HAHA TRY AGAIN !! Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 10 Wrong!