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Medrok Executive Summary[1]
1. Executive Summary
Medrok is a web-based software development company that creates proprietary
organizational and communication systems for hospitals, insurers, discharge facilities,
home health, durable medical equipment and ambulance companies. These software
systems, called Medrok Medical Information (MIS) dramatically reduce patient care
costs while improving the quality of healthcare services while minimizing manual input.
Today, communication between physicians, nurses, discharge, ancillary services and
insurers is slow, paper/fax/phone intensive, anecdotal and inaccurate. Medrok web-based
software will connect nurses, physicians, hospitals, clinics, pharmacies and insurance
companies (as well as Medicare and MediCal) on the same system in “real-time” far
exceeding governmental regulatory time-frames. Medrok’s system will improve patient
care and dramatically reduce costs through the embrace of technology not widely used or
as extensively comprehensive in the medical field.
The healthcare market in the US is $1.98 trillion annually, growing at 7% per year. This
represents $5,600 per capita per year. There is ongoing and increasingly intensive need
to reduce costs. Medrok’s system will offer significant cost savings by tracking the daily
clinical condition of the patient and coordinate this evaluated, prioritized information
with doctors and nurses. This information will also be available to medical insurance
companies improving the claims process. As a result, the Medrok system will improve
communication and provide:
1. More appropriate, efficiently delivered care for patients decreasing costly length
of hospital stays related to errors, omissions and increasing nosocomial
infection rates,
2. Cost effective processes for insurance companies, Medicare/MediCal with fraud
tracking, auto-authorizations and more efficient communication between hospital
MD and insurance MD. Auto-fill Medicare and MediCal forms with auto-
submission,
3. Track and evaluate disease courses, identify issues and provide solutions,
4. Dramatically decrease case management, discharge planning, admissions dept and
insurance intake center costs,
5. Typical savings of $20 per patient day or savings of more than 2.8 million per
year for a large hospital or insurer.
The Medrok systems will be developed and phased in over a five year period. Medrok
systems will be proprietary and protected by patent and intellectual property laws.
The Founder and President of Medrok is Rachel Phillips. Rachel holds a Bachelor’s of
Science in Nursing and has over twenty-five years of experience in the medical industry
as a Registered Nurse in Medical Management, Intensive Care, Pharmaceutical CRO
Marketing, Director of Nursing familiar with many hospitals in the Los Angeles and
outlying areas. In 2002, Ms. Phillips founded her first company, Priority Healthcare Case
Management Services, Inc. an independent medical case management company that
worked with hospitals, insurers and discharge facilities to improve patient discharge
2. efficiency greatly reducing costs. This experience along with identifying repetitious,
costly hospital and insurer practices with a lack of timely communication systems led
Ms. Phillips to founding the Medrok company. Most healthcare systems rely on manual
input from hospital and insurance case managers, multiple phone calls and faxes. The
Medrok system joins these healthcare providers on one cohesive system as well as
intelligently consolidates, evaluates, authorizes and collects valuable disease information.
Rachel has close connections in the medical field from hospitals, insurers, physicians,
nurses, case managers, discharge planners and home health agencies. She has several
physicians who are interested in being on the companies board as well as directors of
discharge facilities and home pharmacies. Several ambulance and durable medical
equipment companies have expressed an interest on being included when the system is
automated. A “manual” pilot of this system was performed in 2006 with Wellpoint Blue
Cross and Century City Hospital. This was especially remarkable due to the fact that
hospitals and insurers historically remain distant without cooperative efforts towards
mutually beneficial goals. JCAHO reviewed Century City when our manual forms were
placed daily on each patient’s chart and recommended the use of such communication
measures in order to improve quality patient care. Rachel is dedicated to automating this
comprehensive medical management system, encouraging mutual efforts from hospitals,
physicians and insurers while drastically reducing healthcare wastes. Especially in this
political environment, this system will be invaluable in any type of healthcare forum.