1. The World of Mobile Giving

3. It is a division of Guide by Cell Inc. www.guidebycell.com

4. Largest provider of mobile solutions to cultural organizations around the world

7. Most appealing to 18-35 year olds

8. Live events are the most successful

10. How Does Mobile Giving Compare? Will not likely replace traditional form of giving As with online donations, It will only be a matter of time until mobile giving will be widely used and trusted Environmentally friendly

11. How Text Donation Works Step 1: Design a marketing campaign encouraging the donor to text your keyword to a short code.

12. How Text Donation Works Step 2: Donor texts the keyword to the short code.

13. How Text Donation Works Step 3: Your donor receives a text asking them to confirm their donation.

14. How Text Donation Works Step 4: Donor texts back 'YES'.

15. How Text Donation Works Step 5: Donor receives a text thanking them for their donation.

16. How Text Donation Works Step 6: The $5 or $10 pledge is added to donor's phone bill.

17. Money Flow Step 1: Donor pays cell phone bill. Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation. Step 3: The Mobile Giving Foundation remits 100% to you.

18. Donation Amounts $5 or $10 Donor may pledge about $30 a month Each keyword is linked to either a $5 or a $10 amount Larger donation amounts -- $25 – piloting now

20. Mobile Giving Foundation set of documents

21. Choose keyword(s) and $ campaign amount

23. Time and date of the donation

24. Carrier used

25. Content of the text messagesYou will have 24/7 access to a reporting site You do not receive donor name or address unless you ask for it

28. Email Collection

29. Secondary Keywords Use secondary keywords to track multiple divisions, campaigns, individuals, etc. Examples: BGC NJ BGC CA BGC NY UCSF James UCSF Sarah UCSF Mr. Jones GIVE Water GIVE Food GIVE Shelter

30. Case Studies 826 National raised $3,250 in a week Cooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks. Muscular Dystrophy Association raised $60,000 in two days, $10 donations. Lehigh University and Lafayette College Held a fundraising competition and raised around $4,000 for each school during one football game. Both used email and name/alumni year collection.

31. Marketing is everything! Mobile Giving works… ….but only if you get the word out.

33. Goal-oriented

35. Social networking sites

36. Website

37. Newsletters

38. In reception areas

39. On business cards or programs

40. On radio, television or podcast

41. Sample Speech for a live event [Introduce yourself, share information about your organization, emphasize the good work you do and try find that emotional connection or simulate a sense of urgency with your audience] Thank you all for listening! Now before I go, I’d like to show you an exciting way you can help our organization. It’s a well known fact that about 85% of Americans own at least one cell phone, and I’m sure the majority of you have yours within arms reach right now. I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! Ready? Now, text <Keyword> to <Shortcode>. …

42. Give Donors a Tangible Reminder

43. Red Sox FoundationWebsite Example

44. Alvin Ailey American Dance TheatreSocial Media (Facebook)

45. Auburn University

46. Pathways to Housing

47. Metropolitan Ministries

49. DesertAids Project

50. MASBIA Vehicle Wrap

51. Saving Promise St John Fisher College

52. Field Museum in Chicago

53. Think Outside the Box!

54. How Much Does it Cost? Introductory Package- 6 Month Trial $79/month and $0.48/donation Standard Package $159/mo and $0.46/donation - 2 keywords Premium Package $229/month and $0.44/donation – 4 keywords included $500 in set up fees to Mobile Giving Foundation

56. Our system captures donor’s pledge and phone number

57. Either your staff or our GivingCallCenter operators can contact donors to process all pledge transactions

59. Everyone can track how close you are to reaching your fundraising goal

62. Text messaging

64. Collect and share feedback

65. Create a “campaign hotline”

69. Integrate with Smartphone apps or mobile web

70. Get your audience in “Mobile Mode” before asking for text donations

71. Integrate with other Mobile Services

73. Share information, images, audio and video

74. Unlike an app, it works on every Smartphone

76. Contact Information Dave Asheim, President dave@givebycell.com (415) 297-6677