1. Future of Mobile Technology

2. Our experience 6 years 1,000+ clients Over 3 million interactions 5 partnerships – American Association of Museums American Public Gardens Association National Recreation and Parks Association American Library Association Association of Zoos & Aquarium 25 speaking engagements/year

3. Does MOBILE = COMPUTING?

4. Or does MOBILE = COMMUNICATION?

5. It’s both.

6. Mobile Evolution Devices Speed Memory Battery life Apps Cloud Cost Social Media Society acceptance Reporting/tracking

7. Mobile devices – great site for photos here http://www.webdesignerdepot.com/2009/05/the-evolution-of-cell-phone-design-between-1983-2009/ Maybe just huge photos (no text) of 6-8 models leading to latest Path seems to me to be: Old phone Razr Blackberry Iphone Droid Ipad Future ones Check this out: http://www.msnbc.msn.com/id/42906768/ns/technology_and_science-innovation/

8. Speed

9. Memory

10. Battery life

11. apps

12. Benefits of cloud“SaaS” Cost Reporting Transportability User acceptance No I T

13. Cost

14. Social media

15. Social acceptance

16. Reporting/tracking

17. Monitor activity Activity report

18. Monitor activity Location tracking

19. Mobile trends 85%

20. Mobile trends 3,000

21. Mobile trends 50%

23. 2011 Mobile Technology Survey Sponsored by Guide by Cell Presented by:

24. 2011 Mobile Technology Survey December 2010 2,285 responses Part of AAM study

26. Focus on I.T. and marketing

27. 30% will introduce mobile in 2011

28. Mobile will surpass desktop

29. Challenges

30. Funding

31. Knowing what to try

33. How can mobile help reach these Goals?

34. 3 Basic functions Send a text Make a call Access the mobile web

35. Get a link

36. Link to YouTube Video

37. Link to find out more information

38. Link to Podcast/Audio

39. Give $

40. Raise Money

41. Try it! Text DEMO FIELD to 56512

42. Text2Pledge

43. Link to online donation page

44. Receive news/updates

45. Try it! Text DEMO BB to56512!

46. Join lists

47. Build your email list

48. Interact

49. Text to screen (Cal Academy)

50. Scavenger Hunt Game

51. Try it! Abe LincolnText DEMO ABE to 56512Garden Text DEMO FUN to 56512

52. Take a survey Poll Quizzes/tests

53. Get information

54. Read a text “The Impressionist movement began in the 19th century, and got its name from Claude Monet’s Impression, Sunrise”

55. Ask a question Receive instant information

56. Try it! Text DEMO ASK to 56512, Then type any question.

57. Read about an event “Don’t forget! Saturdays are Jazz Night at the Museum – tickets still on sale for this weekend’s event. Visit abc.mobi for more info”

58. Get a coupon

59. Get a coupon Redeem online or in-store

60. Audio – make a cell phone call

61. Visitors can learn from Experts Advertisers/sponsors Artists Staff Zoo/aquarium animals Celebrities

62. Audio games Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum

63. Audio – make a phone call Interact Survey or poll Quizzes/tests Scavenger hunts Feedback collection Raise money

64. Access web

65. Access Mobile Web Receive URL via text message Enter URL in mobile browser QR code

66. QR Codes

67. Create mobile web sites

68. Try it! Text DEMO ART to 56512To access art museum mobile web

69. Access the Mobile Web

70. Exhibition info

71. Visitor maps

72. Daily Event Schedules

74. Knowing what to try

76. The Future of Mobile Augmented reality Phones replacing credit cards More QR More GPS Social media used more for search Voice commands NFC

77. Augmented Reality

78. Try it! Watch the Lego DemoText DEMO AR to 56512

79. Social Media

80. In summary A phone is a computer connected to a cloud

81. In summary Benefits Very low cost No installations No I.T. required Instant reporting/trackability

82. In summary Your visitors are using their phones during their visit – don’t be left out of the conversation!

83. Where do you start? Pick one to try Names or images of all the things we discussed earlier - quizzes, mobile giving or QR

84. But wait – the mobile future is better!

85. For follow-up questions Dave Asheim dave@guidebycell.com (415) 615-0150 www.guidebycell.com Text GBC DAVE to 56512

86. Try it! Central Park:Call(646) 862-0997Press 1 #Florida Aquarium:Call(813) 217-8489Press 10 #

87. Try it! Read about “Ghost of a Chance”Text DEMO Ghost to 56512

88. Try it! Text DEMO ZOO to 56512