2. Focus Points
• What do real audiences consume?
• Who are the specific audiences for particular
products?
• How do media industries target those
audiences?
3. Format
• You should have one blog post (titled
Secondary Audience Research) where you
compile the research.
• There is no requirement to finish this post as
we will need to discuss through a few issues
that emerge from this.
4. Research Task 1
• Find a list of the most expensive music videos
ever made:
-When were many of the videos released?
-What is the most expensive video made in the
last 5 years (so, from 2008)?
Extra Challenge: do some research into the
music industry and its struggles in the last 25
years
5. Research Task 2
• Try to find information about your audience
by looking further into your genre. By
researching the genre, there will hopefully be
some indications of what the target audience
would be.
• You should also do a profile of the band/artist
whose song you are covering and do a profile
of their audience or those of related/similar
artists. Use uktribes.com to be specific
(password: bkqteetw)
6. Research Task 3
• Identify what you think the most important ways
are that your target audience are targeted. There
are a list of different marketing strategies here
(the bold red headings):
• http://www.artistshousemusic.org/Marketing
Extra Challenge: watch some of the video
interviews available to gain insights into the
industry.
7. Research Task 3
• Identify what you think the most important ways
are that your target audience are targeted. There
are a list of different marketing strategies here
(the bold red headings):
• http://www.artistshousemusic.org/Marketing
Extra Challenge: watch some of the video
interviews available to gain insights into the
industry.
