Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content. In this webinar, participants will: · Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base. · Understand how to engage your social media followers, and convert their attention into support for your nonprofit. · Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations. This webinar is co-presented by Ritu Sharma and Arabella Santiago. Ritu Sharma is the Co-Founder & Executive Director of Social Media for Nonprofits, the only conference series in the country devoted to social media for social good. She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series. Previously, she produced the North American Social Media Marketing & Monitoring conference series for Our Social Times. Before that, she started a web development and social media business, which leveraged an international team across India, Romania, and the US. A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick. ---- This webinar is brought to you in partnership with: - GuideStar USA, the leader in nonprofit information. Find out more about GuideStar's previous and upcoming webinars here: http://www.guidestar.org/rxg/news/webinars/index.aspx - Foundation Center, the leading source of information about philanthropy worldwide. Learn more about the Foundation Center by visiting foundationcenter.org.

1. Social Media for Nonprofits:
Killer Content in 10 Minutes a Day
Presented by:
@scoopit @sm4nonprofits

2. The Problem: Information Overload
Who should
I listen to?
How can I be
heard?

3. The Challenge: Cutting Through the Clutter
Goal
You

4. The Challenge: Cutting Through the Clutter
Visibility
The Path:
Content
Strategy
You

5. The Solution: Become a Curator

6. The Solution: Become a Content Curator
Content Curator
“Someone who continually finds, groups,
organizes and shares the best and most
relevant content on a specific issue
online.”
- Rohit Bhargava, Ogilvy
“Curators turn information into knowledge:
we give context to content.”
- Guillaume Decugis, Scoop.it

7. “People don’t give to you,
they give through you.”
Kay Sprinkel-Grace

8. The Content Cycle
Research
Refine Create
Measure Approve
Promote Publish

9. Pop Quiz:
What is good content, anyway?

10.  Valuable to your audience
10

11.  Consistent with your focus
11

12.  Dynamic: fresh and frequent
12

13. Content Curation Strategy
1 Start with what you already do.
What • What content do you already read? What do you share on
you Twitter and other social networks? What do you email?
consum
e
• Articles, blog posts, events, videos, presentations, etc.
Type of
content
• Magazine, story, pin board, multimedia channel, etc.
Curation
format

14. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.

15. Content Curation Strategy
3 Identify a content hub.
From to the rest of the social web!

16. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.
3 Identify your content hub.
4 Filter with purpose.

17. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.
3 Identify your content hub.
4 Filter with purpose.
5 Add your point of view.

18. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.
3 Identify your content hub.
4 Filter with purpose.
5 Add your point of view.
6 Measure your impact.

19. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.
3 Identify your content hub.
4 Filter with purpose.
5 Add your point of view.
6 Measure your impact.
7 Build your communities of interest.

20. Content Curation in Action
Example: Breast Cancer Organization
Communities of Interest
Patients & Competitors Media Donors & BOD Legislators
Survivors & Collaborators
Success Stories Events Big News Stories New Policies
Coping Tips Grants Breakthroughs Impact FDA Approvals
Relevant Content

21. Content Curation in Action
Beth Kanter
www.scoop.it/u/beth-kanter
Nonprofit social media guru
Author of “Beth’s Blog: How
Networks and Data for
Social Change” &
co-author of Networked
Nonprofit and Measuring
the Networked Nonprofit

22. Curated Topic Lineup
Social Media for Content Curation for Nonprofits Information
Nonprofits: Coping Skills
Measurement
Failure
and Visualizatio
Learning n
Techniques
and
Nonprofit Practice
Capacity
Google+
Building and
for
Training
Nonprofits
Networked
NGO’s

23. Content Discovery
Content Sources:
Blogs, Nonprofit Media
Google Reader
Content Suggestion
Engine
Active Nonprofits

24. Adding A Unique Perspective
• Context
• Opinion
• Human Touch!

25. Social Sharing
+

26. Finding the Time to Thrive

27. Top Tips for Killer Content
• It’s Not About You: Think 50/50
• Just Ask: ? vs. .
• ABT: Tag Photos & Videos
• Carve it Out: Schedule 20 Minutes a Day
• Find Your Drumbeat: Post Consistently
• Facebook: < 3/Day
• Twitter: 1+/Day

28. Top Tips for Killer Content
• Emoticons Rock! :-)
• URLs vs. Bit.ly’s
• Focus, Focus, Focus: K.I.S.S.
• Facebook < 80 Characters

29. Top Tips for Killer Content
• Timing is Everything: The Burrito Principle
• Mornings: 8-9AM
• Lunch: Noon-1PM
• End of Day: 4:30-6PM
• Nights: 9:30-11PM
• Weekends vs. Wednesdays
• Email: Tues/Weds/Thurs 11AM, 2PM

30. Top Tips for Killer Content
• Divvy it Up: Create a Social Committee
• All Staff, Board, & Key Allies
• The Ask: 5 Minutes/Week
1. Facebook: 2+ Like/Comment/Shares
2. Twitter: 2+ Retweets/Remixes
3. Fill in the Blank

31. Top Tips for Killer Content
Create an Editorial Calendar
31

32. Top Tips for Killer Content
Create an Editorial Calendar
Simple Spreadsheet with:
•Author
•Focus/Content
•Platform
•Date & Time
•Media (Photos, Video)
•Free Template: darian@SM4NP.org

33. Top Tips for Killer Content
Use Scheduling Tools

34. Top Tips for Killer Content
Use Scheduling Tools

35. Top Tips for Killer Content
Lists

36. Top Tips for Killer Content

37. Top Tips for Killer Content

38. Top Tips for Killer Content
Email Integration

39. Thank You!
arabella@scoop.it
@scoopit @arabellatv
darian@SM4NP.org
@sm4nonprofits @dheyman