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GuideStar Webinar (04/30/13) – Major Gifts for Small Shops

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Learn how to do major gift fundraising for the first time and how to integrate individual donations into your annual fund. We will explore the who, what, when, where, and why of fundraising from individuals as well as discuss how to get a first meeting, cultivate and solicit gifts from individuals, and deal with "no's." Presenters: Amy Eisenstein, CFRE, Tri Point Fundraising, and Diana Hand, Senior Marketing Manager, GuideStar

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Get a cup of Grab a Stop emailing… and learn how to raise more Major Gifts for Small Shops with Amy Eisenstein, CFRE Author, Speaker, Consultant, Coach Tri Point Fundraising
Amy Eisenstein, CFRE Author, Speaker, Consultant, Coach Tri Point Fundraising amy@tripointfundraising.com Follow Amy on Twitter @amyeisenstein Facebook: facebook.com/tripointfundraising Diana Hand Senior Marketing Manager GuideStar USA dhand@guidestar.org Twitter: @GuideStarUSA Facebook: facebook.com/GuideStarUSA Google+: plus.google.com/+GuideStarUSA
How BIG is Major? What is a Major Gift? Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Why Face-to-Face? Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
3 Simple Steps Step 1: Get Ready Step 2: Get Set Step 3: Go!
Board Members Identify Prospective Donors Cultivate Relationships Copyright Amy Eisenstein 2012 www.tripointfundraising.com Step 1: Get Ready
Do You Have a Fundraising Board? Copyright Amy Eisenstein 2012 www.tripointfundraising.com
100% Participation Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Give and Get Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Fundraising Cycle Identification CultivationSolicitation Stewardship Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Identification
Is HE a good prospect? Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Make a List Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Organization Friends & Family Volunteers Board Members StaffService Clubs Vendors Houses of Worship Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Cultivation
Getting the 1st Meeting Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Cultivation Activities • Meeting at home or office • Program tour • Volunteer opportunity • Serve on committee • Attend fundraising event • Attend program event • Send personal notes/newspaper clippings Copyright Amy Eisenstein 2012 www.tripointfundraising.com
 Rehearse Role Play Copyright Amy Eisenstein 2012 www.tripointfundraising.com Step 2: Get Set
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Ask! Copyright Amy Eisenstein 2012 www.tripointfundraising.com Step 3: Go
Solicitation The Moment of Truth
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
How to Raise Major Gifts Step 1: Get Ready Step 2: Get Set Step 3: Go Express Gratitude Repeat Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Copyright Amy Eisenstein 2012 www.tripointfundraising.com
If You Don’t Ask, You Won’t Get Copyright Amy Eisenstein 2012 www.tripointfundraising.com
Want to Raise More Major Gifts this Year? Take the Major Gifts Challenge Copyright Amy Eisenstein 2013 www.tripointfundraising.com www.tripointfundraising.com

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