1. The Landing Pad Tour
An original Canadian snowboard event series for the progression of the sport.

2. Katal Innova*ons Inc.’s patent pending product – the Landing Pad
(LP) – is a custom designed and engineered mul*‐chamber
Overview inflatable structure that covers the landing transi*on of a regular
park jump.
Portable Powder
A powder landing has
long been considered
the best environment to
progress freestyle skiing
and snowboarding. The
Landing Pad provides a
controlled system that
successfully mimics
these condi*ons.

3. Tour Description
Katal Innova*ons Inc. is planning a
promo*onal tour across a handful of the
largest ski resorts in North America. Unlike
any event before it, the Landing Pad Tour will
amplify the possibili*es of freestyle
progression, allowing riders of all levels to
safely learn and develop their skills beyond
expecta*on. At each stage our team will setup
the risk reduced LP zone to provide the most
progressive freestyle session the public has
ever seen or par*cipated in.
The LP is the feature that can finally offer
athletes the freedom to safely try a trick
they’ve been dreaming about for years,
perfect it, and take that trick with confidence
to an iden*cal terrain park jump. With the
addi*on of prizes, giveaways, live music, and
pro riders/coaches the Katal Landing Pad Tour
will undoubtedly be the most an*cipated and
most important event in freestyle skiing and
snowboarding. The energy and progression
during the Tour can be visualized in the figure
below around its centerpiece, the Landing
Pad, in use at Katal Innova*ons Inc.’s public
debut event during Spring 2009.

4. Communication Plan
Strategy
To be successful and
aTract many par*cipants,
Katal will promote the
tour by execu*ng a
strategic communica*on
plan. In brief, here’s the
different medias and
ini*a*ves our team will
coordinate prior, during
and aUer each event.

5. Communication Plan
Local Media
• osters/ads in shops
P
near each stop
• romo*onal media on‐
P
site with posters at each
Resort
• adio promo*onal
R
adver*sements prior to
event

6. Communication Plan
Print Media
• oten*al SBC Skier &
P
Snowboard Canada
Magazine ads (To be
confirmed)
• ress Releases submiTed
P
to local publica*ons near
resort loca*on as well as
the mass and specialized
medias

7. Communication Plan
Digital Media
• ewsleTers via Resort,
N
distributor and shop e‐mail lists
• ocial Media Promo*ons via
S
Facebook and TwiTer
• romo*onal videos via Vimeo,
P
Youtube, Push.ca and
Katalinnova*ons.com
• ore site exposure through ads/
C
banners on Push.ca,
Snowboardcanada.com, etc.
• log and video cast updates of
B
highlights during tour
• utual links between all
M
associated sites and
Katalinnova*ons.com

8. Event Experience
On May 1st through 3rd Katal
Innova*ons opened to the public for the
first *me ever at Lake Louise Ski Area.
With almost 400 riders signing up over
the course of three days it was an
overwhelming success. With
par*cipants ranging from 8 all the way
to 48 years old and skill levels from
beginner all the way to pro there was no
shortage of excitement as everyone
tried that dream trick. The event itself
was a hug success with the perfect
jumps thanks to the Lake Louise
groomers, awesome support from the
Lake Louise events, opera*ons and
marke*ng team. Please refer to the
leTer of reference from David Schebek,
the Director of Mountain Opera*ons at
Lake Louise Ski Area to get an idea of
how all par*es benefited from this
event.

9. We aim to please
And we usually succeed
Letter of reference from:
David Schebek
Director of Mountain Operations
Lake Louise Ski Area

10. Sponsorship proposal

11. Non-Endemic Sponsor
Exclusive, 1 only
$75,000
Branding Media
• riority choice placement for banners in LP Zone/
P • ncorporated into strategic online media;
I
Primary Logo printed on the LP Top Sheet; • ersonal media experiences for the public could be
P
• atal media coming from events will be branded (Your
K created and posted on (Your Brand)(ex. image galleries,
Brand) and be viewable on not only the Katal website but etc.);
also (Your Brand) (exclusivity op*ons are also possible). • our Blog: Photos & On‐going Updates from the Katal
T
• xclusive distribu*on custom (Your Brand) bandanas
E Crew;
(recommended for the LP) for riders and public • rick Tip Blog, First Ever Trick Clips/Sequences amongst
T
par*cipants; other opportuni*es to explore;
• Your Brand) specific large area at each stop
( • xclusive online video content such as weekly web cast
E
(opportuni*es for tent, mini‐ramp, mul*media lounge, videos (4 – 6 total) of exclusive Landing Pad event
etc.) highlights; including (Your Brand) exposure through
• roduct handouts;
P associated ac*vity at each resort;

12. Industry Sponsor
Exclusive, 1 only
$30,000
Branding Media
• riority choice placement for banners in LP Zone/
P • ncorporated into strategic online media;
I
Primary Logo printed on the LP Top Sheet; • ersonal media experiences for the public could be
P
• atal media coming from events will be branded (Your
K created and posted on (Your Brand)(ex. image galleries,
Brand) and be viewable on not only the Katal website but etc.);
also (Your Brand) (exclusivity op*ons are also possible). • our Blog: Photos & On‐going Updates from the Katal
T
• xclusive distribu*on custom (Your Brand) bandanas
E Crew;
(recommended for the LP) for riders and public • rick Tip Blog, First Ever Trick Clips/Sequences amongst
T
par*cipants; other opportuni*es to explore;
• Your Brand) specific large area at each stop
( • xclusive online video content such as weekly web cast
E
(opportuni*es for tent, mini‐ramp, mul*media lounge, videos of exclusive Landing Pad event highlights;
etc.) including (Your Brand) exposure through associated
• roduct handouts;
P ac*vity at each resort;

13. Gold Sponsors
Non Exclusive, 3 total
$15,000
Branding Media
• riority choice placement for banners in LP Zone;
P • ncorporated into strategic online media;
I
• atal media coming from events will be branded (Your
K • our Blog: Photos & On‐going Updates from the Katal
T
Brand) and be viewable on not only the Katal website but Crew;
also (Your Brand); • xclusive online video content such as web cast videos
E
• Your Brand) medium sized area at each stop (zone for
( (2 total) covering Landing Pad event highlights.
tent, etc.)
• roduct handouts – tees, s*ckers, etc.;
P

14. Join us on mountians, pages,
and screens around the world
Skiing magazine
Discovery Channel
Biglines.com
Times Colunist
ESPN Online
CTV
Science Daily
Transworld Business
Push.ca

15. Katal Innova*ons Inc. would like to thank you for considering the opportunity to collaborate
during the Winter 2009/10 Season. We believe with our par*es’ aligned visions of
progression, athle*cism and brand development can formulate a strong partnership between
your company and Katal.
Stephen Slen Aaron Coret