10 THINGS THEY DON'T TEACH IN MARKETING SCHOOLS
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The document outlines 10 skills that are important for marketers to learn but are often not taught in marketing schools. These include giving and receiving creative feedback, using Excel functions like Vlookup, understanding the history of advertising pioneers, managing expectations with supervisors, performing basic calculations with fractions and percentages, project management skills, storytelling abilities, negotiation skills, visual communication through sketching and mapping, and having endurance as marketing is a marathon rather than a sprint. The document encourages marketers to be voracious students of their trade and to build a thick skin.
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10 THINGS THEY DON'T TEACH IN MARKETING SCHOOLS
- 1. 10 THINGS THEY DON'T TEACH In marketing schools
- 2. FOR THE ASPIRING MARKETER...
- 3. ...AND THE EXPERIENCED ONE
- 4. 1. Creative Feedback Know how to give and receive it.
- 5. "Don't keep a dog and bark yourself" -David Ogilvy
- 6. 2. Vlookup & Excel tricks ROCK ADVANCED FUNCTIONS. ROCK YOUR JOB.
- 7. Marketers shouldn’t be afraid of numbers.
- 8. 3. History of advertising KNOW LASKER, BERNBACH, OGILVY...
- 9. Marketer, be a voracious student of your trade.
- 10. 4. How to manage upward / stand your ground Manage expectations and defend your opinions
- 11. Marketing is no department for the pushover.
- 12. 5. Fractions & basic % calculation Know your numbers. Calculate on the spot.
- 13. Impress people in the room: be the number-inclined.
- 14. 6. Project management Tasks, deadlines, followup. Know the basics.
- 15. A good project manager is always an asset.
- 16. 7. Storytelling conference, campaign, Elevator pitch: tell a story
- 17. Great marketers tell stories. You should too.
- 18. 8. Bargaining Defend budgets, get paid, sell space, cut deals.
- 19. Don’t be a fool and think bargaining is a salesman’s job
- 20. 9. Sketching / mapping Get your point across
- 21. Don’t stand lower than a caveman on the corporate ladder: know how to convey your point of view visually in a strategic manner.
- 22. 10. Endurance Marketing is A marathon, not A sprint.
- 23. It’s tough out here for Marketers. Know it, build a thick skin, and be a pitbull.
- 24. To discuss & get more @GuillaumeRigal www.GuillaumeRigal.com
- 25. 10 THINGS THEY DON'T TEACH IN MARKETING SCHOOLS