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10 THINGS THEY DON'T TEACH IN MARKETING SCHOOLS

Here are ten skills or competencies I believe every aspiring marketer should learn. Yet it is not part of usual marketing courses.

1. Give / receive creative feedback
“Don’t keep a dog and bark yourself”

2. Vlookup and other Excel voodoo tricks
Marketers shouldn’t be afraid of numbers.

3. History of advertising
The marketer should be a voracious reader and an inquisitive historian of his trade.

4. How to manage upward / stand your ground
Marketing is no department for the pushover.

5. Fractions and basic % calculation
It’s always good to impress people in the room and be noticed as number-inclined.

6. Project management
Learn and apply the basics of project management and you will become a strong asset in any marketing job and to any leader.

7. Storytelling
Great marketers and leaders tell stories. You should too.

8. Bargaining
Don’t be a fool and think bargaining is beneath you or a salesman’s job. Or else, as Bon Scott sang, risk “getting had / getting took”.

9. Sketching / mapping
Know how to convey your point of view visually in a strategic manner.

10. Endurance
It’s tough out here for Marketers. Know it, build a thick skin, and be a pitbull.

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10 THINGS THEY DON'T TEACH IN MARKETING SCHOOLS

  1. 1. 10 THINGS THEY DON'T TEACH <br>In marketing schools<br>
  2. 2. FOR THE ASPIRING MARKETER...<br>
  3. 3. ...AND THE EXPERIENCED ONE<br>
  4. 4. 1. Creative Feedback <br>Know how to give and receive it.<br>
  5. 5. &quot;Don't keep a dog and bark yourself&quot; <br>-David Ogilvy<br>
  6. 6. 2. Vlookup &amp; Excel tricks <br>ROCK ADVANCED FUNCTIONS. ROCK YOUR JOB.<br>
  7. 7. Marketers shouldn’t be afraid of numbers.<br>
  8. 8. 3. History of advertising <br>KNOW LASKER, BERNBACH, OGILVY...<br>
  9. 9. Marketer, be a voracious student of your trade.<br>
  10. 10. 4. How to manage upward / stand your ground <br>Manage expectations and defend your opinions<br>
  11. 11. Marketing is no department for the pushover.<br>
  12. 12. 5. Fractions &amp; basic % calculation <br>Know your numbers. Calculate on the spot.<br>
  13. 13. Impress people in the room: be the number-inclined.<br>
  14. 14. 6. Project management <br>Tasks, deadlines, followup. Know the basics.<br>
  15. 15. A good project manager is always an asset.<br>
  16. 16. 7. Storytelling <br>conference, campaign, Elevator pitch: tell a story<br>
  17. 17. Great marketers tell stories. You should too.<br>
  18. 18. 8. Bargaining <br>Defend budgets, get paid, sell space, cut deals.<br>
  19. 19. Don’t be a fool and think bargaining is a salesman’s job<br>
  20. 20. 9. Sketching / mapping <br>Get your point across<br>
  21. 21. Don’t stand lower than a caveman on the corporate ladder: know how to convey your point of view visually in a strategic manner.<br>
  22. 22. 10. Endurance <br>Marketing is A marathon, not A sprint.<br>
  23. 23. It’s tough out here for Marketers.<br>Know it, build a thick skin, and be a pitbull.<br>
  24. 24. To discuss &amp; get more<br>@GuillaumeRigal<br>www.GuillaumeRigal.com<br>
  25. 25. 10 THINGS THEY DON'T TEACH <br>IN MARKETING SCHOOLS<br>

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