Triode presents 5 tips for creating a strong strategy. A strong product strategy improves your chances of success and will help cut time to market and scope creep.

1. 5 tips for creating a strong product strategy
www.triodemedicaldevice.com - 1.888.411.5566 - jnadeauf@triode.ca

2. Triode suggests the following 5 tips to create a strong
product strategy.
PRODUCT STRATEGY
How do you create a product strategy?
By performing a market research?
Do you then put together a well-planned document that
describes the steps to be taken in order to produce the
product?
Today, product development is much more dynamic. A good
product strategy focuses on a small number of key
elements which will lead to a cost-effective and efficient
development process.

3. WE LIKE ONE-PAGE PRODUCT STRATEGY
KPI
Persona
Needs
Cost / Investments /
Revenue Sources
Competitors
Resist the temptation to write up a long full blown-document...
1. SIMPLICITY

4. INVITE KEY PEOPLE
The product manager should be the owner of the process, but he
must make sure that everybody's inputs are considered.
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2. WORK AS A TEAM

5. USERS AND STAKEHOLDERS PRIOR
PRODUCT FEATURES
Who are they?
How will they benefit from using your
product?
How will you make their life easier?
See: http://blog.triode.ca/2014/10/16/your-innovation-
process-is-backward/ for more details
Source : http://triode.ca/index.php/en/blog
3. WHO BEFORE WHAT

6. SALES? MARGIN? BUSINESS MODEL?
Start with the end in mind !
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4. BUSINESS GOALS

7. PREVENT PARALYSIS ANALYSIS
Start with a “30,000 feet” product strategy document and refine later.
You will get more agility out of your innovation process.
5. PLAN & ADJUST
See: http://blog.triode.ca/2014/10/09/want-to-pick-up-your-innovation-pace-follow-these-simple-rules/ for more details

8. Triode works with you closely to
help define product strategy, with
an emphasis on reducing the risks
associated with innovating in
sophisticated and often
regulated consumer-oriented
environments.
Have you ever experienced the 5 tips?
Do you have any other tips for your fellow innovation
managers and product managers?
Source : Igloo design
CONCLUSION

9. Voice-of-the-
customer
Product planMarket
Analysis
VALUE
PROPOSITIONSERVICES

10. Our engagment : Deliver results!
Our values : Transparency, respect, creativity
Julie Nadeau Filteau
www.triodemedicaldevice.com
1.888.411.5566
jnadeauf@triode.ca