5. Advertising, obviously.
That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing
2014 revenue was 1.403$ millions
https://investor.twitterinc.com/releasedetail.cfm?releaseid=894844
12. Snoop Dogg makes about
$8.000 per tweet.
“With my mind on the money,
and money on my mind”
He has more than 12 million followers
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
13. Khloé Kardashian costs
roughly the same as Snoop
($8.000)
She has more than 15 million followers
co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lin
14. PaulaAbdul asks for $5.000
Withney Port for $2.500
That’s cheap!
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
15. The average range for a
sponsored tweet seems to be
between $2.500 and $8.000
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
16. http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
Name Price per tweet Source
Charlie Sheen $9.500 - $50.000
http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for-
tweeting.html
http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Snoop Dogg $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
Kim Kardashian $10.000 - $20.000
http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
http://www.businessinsider.com/celebrities-ignoring-ftc-rules-for-
Khloe Kardashian $8.000 - $13.000
http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
http://www.huffingtonpost.com/2013/05/30/celebrity-sponsored-
Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-di-
dollari-per-un-cinguettio-dei-vip
Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/
17. Fashion blogger Danielle
Bernstein gets paid up to
$15.000 for a single image
on Instagram
http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/
Bernstein has ore than 1 Million followers on her Instagram @weworewhat
18. The problem: how can you
tell when social media
content is “sponsored”?
19. U.S. FederalTrade Commission
suggests to use hashtags
#ad or #sponsored to disclose
paid content.
Nobody’s doing it #LOL
default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130
20. Here’s a game for you.
Try to spot product placement
on your favouriteVIP channels.
21. It could be your favourite rapper
posing with frozen food
http://spesarap.tumblr.com/