This document discusses YouTube promoted videos. It begins with an overview of what YouTube is and why people use it, noting that it is the largest video site with over 100 million monthly visitors. It then discusses YouTube facts and statistics, such as receiving over 2 billion daily views. The document outlines how YouTube impacts search engine results and how promoted videos on YouTube can benefit users by enabling keyword targeting, driving engagement, and providing opportunities to increase video views and traffic to other sites. It emphasizes that effective promoted videos require creating an authentic channel, using relevant keywords, engaging overlays, and avoiding repetitiveness or solely commercial content.

1. YouTube Promoted Videos

2. We are here for
• What is YouTube
• Why YouTube
• YouTube Fact and Statistics
• YouTube and Search Engines
• YouTube and Promoted Videos

3. What is YouTube
• Video Sharing
• Video Uploading
• Video Viewing
• Content like Short Films, Video Blogs,
Movie Clips, Music Videos
• Largest video site over the web
• Both Media and a community
• Source of Entertainment, knowledge,
engagement, etc

4. Why YouTube
• Around 100 Million Visitors visit YouTube per Month
• Second option for information other than search giants like Google
• Relevant Videos
• Affects Search results
• Free
• King of video content

5. YouTube Facts and Statistics
• Exceeds 2 billion views a day
• Every Minute 24 hours of video is uploaded
• Average netizen spends 15 minutes a day on Youtube
• Over 3 million auto-shares on various sites in a day
• There are more than 400 tweets per minute containing a YouTube link
• 52% Male and 48 % female users. 44% are aged 18-44 years
• People come to YouTube to visit 1 video, but end up watching several
videos like 7 or 15 videos.

6. YouTube and Search Engine
• Affects Search results
• Title is keyword for
search results
• Description must be
keyword rich
• Video Search Engine
• Source of Backlink

8. YouTube and Promoted Videos
• Enables Search Advertising
• Benefits
– Keyword based targeting
– Drives community engagement
– YouTube Search Results pages, within Related Videos and on the YouTube homepage
– more video views and a higher view count
– Product Awareness
– Drive traffic to other sites with enabled hyperlinks
– Action Based marketplace
– Auction Based marketplace
– Statistical data
– Views are 3x more than any other searched video.

9. Effective Promoted Videos
• Create a channel
• Don’t be glamorous be authentic
• Keywords are key
• Using overlay to its best
• Don’t be boring
• Don’t be repetitive
• Keep Interacting through comments i.e. keep the engagement
• Only Commercials should not be a part of your strategy
• Video must be sharable and explanatory. Virality is followed
• Keep user engaged with effective overlays

10. Promoted Video Overlay

11. Effective Promoted Videos
• http://www.youtube.com/thedatefillum

15. Thank You
All the images used in this presentation
are taken from Google's Public Image
Search with no intentions of violating any
Copyright laws.
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