Can Twitter help your Business Feb16

Can Twitter help
your business?

@GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 2

Click HERE to download full report
All the info contained is
taken from this…

@GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
SO… CAN TWITTER HELP YOUR BUSINESS?
4

We conducted a 10 minute survey in 2014
across 1,000 respondents who…
Live in
the US
Use Twitter at
least monthly
Follow an SMB
On Twitter

ARE YOUR POTENTIAL CUSTOMERS ON TWITTER?
6

Of respondents are daily users
(86% use Twitter a few times a week)
See SMB Tweets every time they log in
(61% see SMB tweets daily or more often)
Feel better about an SMB after following
them and reading their tweets

Answer…
8
YES!

Answer…
9
YES!

REALLY?
HOW DO THEY FIND US…
HOW DO THEY ENGAGE?
10

29%
30%
31%
32%
33%
35%
35%
40%
Saw another brand or busines mention them
Saw a promoted account
Saw a retweet of their tweet
Saw a promoted tweet from them
They follow an account I follow
Saw a friend @reply
Saw a tweet in a #hashtag conversation
Recommended in 'who to follow'
Discovery happens in a number of ways…
11
of users discovered a new SMB
on Twitter

Real engagement… Real leads
12

Real engagement… Real leads
13

WHY FOLLOW A BUSINESS ON TWITTER?
14

Followers are genuinely interested in your business
15
Learn about new products
To show support
Get information I can use
Have retweeted a Tweet from an SMB
Why they follow…

Social Proof
are more likely to take action from info shared via Twitter

Potential Customers want to engage with SMB’s
17

18
9/10Have engaged in a conversation
with or about an SMB
(1 in 4 people engage regularly)

19
76%Have tweeted directly at an SMB
(52% have tweeted
multiple times)

20
76%Have tweeted directly at an SMB
(52% have tweeted
multiple times)
90%Of followers who got a reply
felt better about the SMB

WHAT ABOUT ADVERTISING ON TWITTER?
21

Twitter Ads amplify your efforts
22
Promoted Tweets Over Half have noticed promoted tweets from
SMB’s. Of those that noticed, the majority have
taken some sort of action.
Clicked
on it
Followed a
new account
Retweet it Talked to
a friend
about it
Submitted
email
address
Purchased
something

(Thank you Twitter!)
When a potential customer finds you on Twitter, that person usually goes on to take actions that
drive your business forward. This is especially true when potential customers decide to follow
your account. Not only is it possible that many of your followers have already purchased from
you, it’s also possible that they intend to purchase from you again in the future. And some may
even plan to purchase multiple times.
W
e hope this study helps you more fully understand the opportunity to connect with
your potential customers on Twitter. And that these potential customers want to
discover, hear from, and interact with your business.

WHAT DO YOU THINK?
CURIOUS?
CAN TWITTER (OR SOCIAL MEDIA)
HELP YOUR BUSINESS?
LIKE TO KNOW MORE?
24

GET IN TOUCH
HERE
25

This presentation is given for general informational purposes and will hopefully kick start a
conversation. Not until we make an Agreement to collaborate and work together will there be any
legal obligations owed by either party of any kind whatsoever. If there’s something you like or want to
know more about, give us a call. If there’s something you’re not happy about give us a call as well.
All of the information contained in the Presentation has been compiled with the best intentions but
may be subject to further modification, you know how fast things can change. Any and all forward-
looking statements contained herein shall not be relied upon as facts nor relied upon as any
representation of future results. We’re not telling lies we just can’t predict the future.

Can Twitter help your Business Feb16

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Can Twitter help your Business Feb16