Michel Gutsatz

Marseille Area, France France

President Le Jardin Retrouvé / Senior Marketing Professor , KEDGE Business School

Apparel / Fashion

My professional experience has taken me back and forth between companies and academia. I have worked for brands, from luxury brands to mass-market brands where I managed projects that encompass Brand Positioning, Product Innovation, Brand Identity, Design, Packaging and Edition. My recent experience has been taking me to Asia where I have developped an intimate knowledge of all consumer cum branding issues in China. My research & teaching fields focus on luxury brand management, branding strategies and on retail.