How the Top Law Firms rank in Social Media- 1024 The Social Law Firm Index - LMA Presentation
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How the Top U.S. and U.K law firms rank in their use of social media
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How the Top Law Firms rank in Social Media- 1024 The Social Law Firm Index - LMA Presentation
- 1. How Top U.S. and U.K. Law Firms Rank in their Use of Social Technology Guy Alvarez Founder & CEO Good2bSocial http://good2bsocial.com @guylaw1313
- 2. #LMA15 The Social Law Firm Index • 2013 study ranked AmLaw 50 firms (with Above the Law) • 2014 study ranked UK 100 firms (with Ark Group) • 2015 study ranked AmLaw 100 firms (with Above the Law)
- 3. #LMA15 Methodology • We reviewed the websites and social media profiles of target law firms across all public platforms, including LinkedIn, Facebook, Twitter, Google+,YouTube, Slideshare and others • We assessed each firm’s publically available substantive content as well as its social reach and engagement, assigning a point value based on the number of followers, friends, likes, comments and so forth. • We also collected information across the legal market through a series of surveys conducted by our publishing partners.
- 4. #LMA15 2015 Social Law Firm Index Findings Large law firms have substantially increased their efforts and the resources they devote to social media over the last 12 months
- 5. #LMA15 2015 Social Law Firm Index Findings The improvement in performance among large law firms was broad based, with firms in bottom half of the 2013 ranking showing the most marked improvement, and a number of mid-ranked firms moving up to significantly higher levels of performance.
- 6. #LMA15 2015 Social Law Firm Index Findings American law firms still lagged behind the level of social media usage we found in the U.K .
- 7. #LMA15 2015 Social Law Firm Index Findings Every firm that we surveyed last year improved their index scores except for one firm that stayed the same. every firm that we surveyed last year improved their index scores except for one firm that stayed the same.
- 8. #LMA15 2015 Social Law Firm Index Findings Marketing remains the single most important purpose cited by large law firms for using social media. This year 100% of law firms responding indicated that the use social media for marketing as compared to 89% of firms surveyed last year. At the same time, there has also been a notable increase in the reported usage for other purposes, including recruiting, client support and fostering internal collaboration.
- 9. #LMA15 2015 Social Law Firm Index Findings Prevalence of usage of social media by lawyers does not appear to have changed that significantly over the course of the last year.
- 10. #LMA15 2015 Social Law Firm Index Findings A significantly higher percentage of lawyers responding to the survey indicated that their firms have adopted a policy of actively encouraging lawyers to use social media for business development purposes.
- 11. #LMA15 2015 Social Law Firm Index Findings Size definitely seems to matter when it comes to establishing online reach. This year’s survey reveals that there is a significant correlation for law firms between the size of the firm and the effective reach of their social media activity.
- 12. #LMA15 2015 Social Law Firm Index Findings There is a much lower correlation between size of a law firm and the success that achieved with respect to social media audience engagement.