gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Presentation

Internet Marketing Best Practices for Driving Targeted Web Visitors & Growing Your Business With Melani Gordon CEO/Founder Leah Swearingen, APR Swearingen Communications

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

Who is gWave? ,[object Object],[object Object],[object Object],[object Object]

Who is gWave? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Internet Marketing? ,[object Object],[object Object]

What is Internet Marketing? ,[object Object],[object Object],[object Object]

Your Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Jupiter Research, Forrester Research

Your Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Opportunity Cost per lead across direct marketing methods (Piper Jaffray & Co.)

Out Market Your Competition ,[object Object],[object Object],[object Object],[object Object]

Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pay Per Click (PPC) Advertising ,[object Object],[object Object],[object Object]

E-Mail Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

E-Mail Marketing Return Path recently released their Third Annual Email Consumer Survey ( http://www.returnpath.biz/pdf/holidaySurvey06.pdf ). It was conducted in late December 2006 with 2,413 respondents, ages 18-54, in the U.S. and Canada. It found that these factors influenced consumers to open and read e-mail.

E-Mail Marketing Email Evaluation Scorecard - http://www.responsys.com/utility/request_bestworst.asp?intent=score02 ,[object Object],[object Object],[object Object],[object Object],[object Object],6. How much content is above the fold? 7. Are there quick ways to read the email? 8. Does the email message meet the expectations set by its subject line or original registration? 9. Can the recipient easily control their email subscription? 10. Is the process for submitting personal data transparent to the end user?

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E-Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Five Internet Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Presentation

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