Key statistics for social media. Social media how to by Creative Angle Marketing, a social media expert. Facebook for business, blogging for business, LinkedIn for business, Twitter for business, local website optimization, and mobile marketing for business.
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Social Media Statistics - Social Media How To
1. Social Media Works for Business It’s a force, not a fad Gwynne Wade Creative Angle Marketing
2. Offline Activities are Moving Online ¾ of U.S. adults (164M) are internet users, 35+% spend > 3 hours online every day 46% of daily searches are for products and services 20% of monthly Google searches are for local businesses Sources: BlogherApr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010
3. Inbound Marketing Brings Customers for B2C Companies Our B2C company has acquired a customer through this channel Age 21-35 = 53% Age 36-50 = 20% 65% of internet users read a blog daily 71% of U.S. population on Facebook ~50% logged in each day 1.6B search queries/day 460K new accounts /day 120M users and growing 69% of users make > $60K Sources: Hubspot State of Inbound Marketing Report, 2011
4. Social Media is Influential U.S. Internet users spend 3x time on social media and blogs than they do on email ~2/3 of internet users use a social network regularly Interruption marketing: direct mail, TV advertising, and telemarketing and are all on the decline Inbound marketing costs 62% less per lead than traditional, outbound marketing. Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
5. Social Media is Influential 93% of US adult Internet users are on Facebook 65% of companies have acquired customers through Facebook 70%/58% = % of local businesses that use Facebook and LinkedIn to promote their business There are over 120M users on LinkedIn and growing 69% of LinkedIn users make > $60K LinkedIn drives more B2B referrals than any other social media network Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
6. Social Media is Influential Twitter users are younger, better educated and have higherincomes than the general population 52% female/ 48% male 26% make more than $75K/year 27% are age 35-44, 30% are age 26-34 67% of brand followers purchase from brand 79% of brand followers are more likely to recommend brand 49% of B2C companies use Twitter and generate 2x the number of leads compared to those that don’t Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
7. Inbound marketing brings customers Our company has acquired a customer through this channel Sources: Hubspot State of Inbound Marketing Report, 2011
8. We are Social Networking Regardless of Age U.S. Social Networking Penetration by Age Sources: Emarketer, Feb 2011
9. SMBs Use & Benefit from Social Media SMBs use social media to promote their businesses 57% of SMBs say social media is beneficial to their business Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011
10. Blogging Gets Your Company Found In 2010, 65% of internet users reported reading a blog daily, 46% more than once a day 39% of U.S. companies use blogs for marketing Companies that blog have 55% more website visitors Companies that blog generate 88% more leads/month Blog early and often – Blog reading, link sharing, and commenting all peak before 10:00 a.m. Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
11. If Google can’t find you, chances are no one else will be able to either: Companies that blog have 434% more indexed pagesand 97% more inbound links More indexed pages = Substantially more leads ($$$) Blogging Gets Your Company Found Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
13. Thank You!Please Contact Me for assistance with your social media implementation Gwynne Wade gwynne@creativeanglemarketing.com www.creativeanglemarketing.com 908-236-4136 If you like this, you can follow me: www.facebook.com/ gwynne wade www.twitter.com/ @gwynnewade
