Presentation at the Dutch Magento conference 'Dutchento' on January 27th, 2009.

1. Google Website Optimizer
Ray Bogman
Jira ICT
27-01-2009
Ray Bogman (www.jira.nl) @Dutch Magento Day

2. What do we need?
Ray Bogman (www.jira.nl) @Dutch Magento Day

3. Google
www.google.com/websiteoptimizer
Ray Bogman (www.jira.nl) @Dutch Magento Day

4. Why?
Ray Bogman (www.jira.nl) @Dutch Magento Day

5. More Sales
Ray Bogman (www.jira.nl) @Dutch Magento Day

6. How?
Ray Bogman (www.jira.nl) @Dutch Magento Day

7. Step 1: Create website/account
Create Google Optimizer account
Create Magento website
Ray Bogman (www.jira.nl) @Dutch Magento Day

8. Step 2: Create a plan
● Start on writing a convertion plan
● Focus on one thing (1 experiment)
Ray Bogman (www.jira.nl) @Dutch Magento Day

9. Step 3: Pick convertion type
Listen to your visitors
Increase conversions
A/B-experiment (less than <1000 pageviews a week)
Multi-experiment (more than >1000 pageviews)
Reports (pick best choise)
Ray Bogman (www.jira.nl) @Dutch Magento Day

10. Step 4: Config Magento Google API
● Activate Google Optimizer in Magento
●
Ray Bogman (www.jira.nl) @Dutch Magento Day

11. Choose what to optimize
● Categorie view
● Product View (incl. Attributes)
● CMS
Ray Bogman (www.jira.nl) @Dutch Magento Day

12. Product, Categorie, CMS
Ray Bogman (www.jira.nl) @Dutch Magento Day

13. Step 5: Create Multi-experiment
● Title Head
● Picture
● Body text
Ray Bogman (www.jira.nl) @Dutch Magento Day

14. Select Conversion Url's
● Test page & Conversion Url's
Ray Bogman (www.jira.nl) @Dutch Magento Day

15. Consult your Marketing Team
● Setup a variation of different “Titles”, “Pictures”
and “Body Text”
●
Ray Bogman (www.jira.nl) @Dutch Magento Day

16. Verify script-code
Ray Bogman (www.jira.nl) @Dutch Magento Day

17. Script installer
Ray Bogman (www.jira.nl) @Dutch Magento Day

18. Setup Note!
● Make sure the categorie has a Title, Picture
and/or Body text, because you can't go back
and change it. It's not editable in Google
one's you setup a experiment.
Ray Bogman (www.jira.nl) @Dutch Magento Day

19. Create Variation
● Change Title, Picture and Body
Ray Bogman (www.jira.nl) @Dutch Magento Day

20. Preview check – important!!!
Ray Bogman (www.jira.nl) @Dutch Magento Day

21. Check Report
● Let Google optimize your website
●
Ray Bogman (www.jira.nl) @Dutch Magento Day

22. Be patient:
A conversion takes time
Ray Bogman (www.jira.nl) @Dutch Magento Day