The Business Model Canvas is a simple, living document that lets you capture all the important aspects of a business model on a single sheet of paper. But once you've created it, then what? You have to test your model. Use the business model canvas as a starting point for getting out into the real world and validating, verifying, confirming, or refuting the assumptions that went into building your model. Bit by bit, you build confidence in the model and reduce the risks inherent in your developing business. This presentation walks through the basics of identifying what parts of your model to test and how to think about constructing simple experiments against your canvas. This was given at the January 22, 2013 meeting of the Business Model Generation Meetup in Cambridge, MA. Please let us know what you think!

1. Business Model Generation:
Testing Your Model
Business Model Generation Meetup
Cambridge, MA
January 23, 2013
@bennettsikes
@bitfaker
@briangladstein

2. let’s review

3. in 2 minutes  http://businessmodelgeneration.com/canvas

4. Now what?

5. why test?

6. the anatomy
of a business
model test

7. risks
1. identify: uncertainties
unknowns

8. 2. select
one thing
at a time

9. 3. state what you want
to learn
Is this an
identifiable
customer
segment?

10. 4. frame your hypotheses

11. Thinks Doesn’t think
5. design
about about legacy
legacy
an
experiment

12. 6. run the experiment

13. 7. measure
the
results

14. a good market test is a form of a
“minimum viable product”
(but it’s not a traditional product)

15. these MVPs are legen…
…dary

16. your turn
1. identify risks,
uncertainties, and
rewards
2. select one thing at a time
3. state what you want to
learn
4. frame your hypothesis
5. design an experiment
6. run the experiment
7. measure your results