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Search & Social for Online Publishers - Podcamp Montreal 2010

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CT Moore
CT Moore

In this session, we’ll explore advanced SEO and social media tools that online publishers can use to grow and better understand their audience.

Empresariales
1 de 34
Search & Social for Online Publishers Acquisition, Conversion, & Retention
Who the F*ck Am I? ,[object Object],[object Object],[object Object]
Publishing Goals ,[object Object],[object Object],[object Object]
Digital Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Acquistion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO for Publishers ,[object Object],[object Object],[object Object]
Page Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Page Titles
Meta Descriptions
Title / Descriptions ,[object Object],[object Object],[object Object],[object Object]
Duplicate Content ,[object Object],[object Object],[object Object]
Duplicate Content ,[object Object],[object Object],[object Object],[object Object]
Excerpts
Static Content
NoIndex / NoFollow ,[object Object],[object Object],[object Object],[object Object],[object Object],SMO - Facebook Connect
NoIndex / NoFollow ,[object Object],[object Object],[object Object],[object Object],[object Object]
NoIndex / NoFollow ,[object Object],[object Object],[object Object],[object Object],[object Object]
Robots.txt ,[object Object],[object Object],[object Object],[object Object],[object Object]
Restricted Content ,[object Object],[object Object],[object Object],[object Object]
The Walled Garden
The Public Park
Case Study: TheHeart.org ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimization ,[object Object],[object Object],[object Object]
SMO - Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Sherweb ,[object Object],[object Object],[object Object],[object Object]
SMO - Widgets ,[object Object],[object Object],[object Object]
Case Study: Club Med ,[object Object],[object Object],[object Object],[object Object]
SMO - APIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - Facebook Connect
SMO - Facebook Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - Facebook Connect ,[object Object],[object Object],[object Object],[object Object]
SMO - Facebook Connect
SMO - Facebook Connect
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Search & Social for Online Publishers - Podcamp Montreal 2010

Notas del editor

  1. NOW THIS IS THE BASIC STUFF: Doop Content: Canonical Tag Original blurbs/teasers No index
  2. Users don’t see these, only SEs Title: Keyword to rank for Description: descriptive call to action, keyword density
  3. Notice the description is the last post  default wordpress Not the best choice
  4. Index: Optimized for your site’s target audience– i.e. keyword CTA Posts: differ from catchy post title/headline Pages: About, Contact, etc… Categories: optimized for topical keywords, etc.
  5. First, start with Title & Meta Descriptions  non-duplicate SE results Excerpts: difference between index/category pages and actual post NoIndex redundant content / Block SEs so that they don’t get confused
  6. KNOW IF YOUR THEME SUPPORTS IT
  7. Intro Blurb  a bit of static unique content
  8. NoIndex: for pages/sections that have duplicate content NoFollow: for links to pages you don’t want indexed -- WP Admin, RSS, etc…
  9. Categories: make sure they have Titles, Descriptions, and intro blurb Tags: redundant duplication (Tags or Categories) Author Archives  for multiple authors, have unique Titles, Descriptions, Bio, and Excerpts enabled Date Archives  no real need to index this  about USABILITY more than anything
  10. With a Theme/Plugin, you can do it page by page. But if your don’t, ROBOTS.TXT Doesn’t keep out all bots!!!
  11. Up to 5 Clicks/day