SlideShare una empresa de Scribd logo

The Modern World: Spin Doctors & Ad Hacks

•
•
CT Moore
CT Moore

This document discusses how the rise of the internet and social media has changed public relations, advertising, and how brands communicate with consumers. It notes that people now trust recommendations from other consumers online more than traditional ads. It suggests that brands need to listen to what people say about them online rather than just broadcast messages and that social media marketing, blogging, and engaging with online communities are now important tools and strategies for brands.

EmpleoEmpresarialesTecnología
1 de 16
The Modern World: Spin Doctors & Ad Hacks
Imagine PR or Advertising if TV didn’t exist.
The Internet 2 Kinds of Different
The Multi-Medium ,[object Object],[object Object],[object Object]
Multi Direction Medium
The Social Medium ,[object Object],[object Object],[object Object]
Word of Mouth Then
Word of Mouth Now
The Result… ,[object Object],[object Object],[object Object],[object Object]
"Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
Social Media Marketing Public Relations Advertising Branding
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Training ,[object Object],[object Object],[object Object],[object Object],[object Object]
Homework for Everyone ,[object Object],[object Object],[object Object],[object Object],[object Object]
Homework for Admen ,[object Object],[object Object],[object Object]
Office Hours ,[object Object],[object Object],[object Object],[object Object]

Recomendados

Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101CT Moore
 
Social News Organizations: Saving Newspapers with Search & Social Media
Social News Organizations: Saving Newspapers with Search & Social MediaSocial News Organizations: Saving Newspapers with Search & Social Media
Social News Organizations: Saving Newspapers with Search & Social MediaCT Moore
 
The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy Muhammad Karim
 
Social Media Communications Simplified
Social Media Communications SimplifiedSocial Media Communications Simplified
Social Media Communications SimplifiedKemp Edmonds
 
More than Just Your Website or Social Media: You Need a Digital Strategy
More than Just Your Website or Social Media: You Need a Digital StrategyMore than Just Your Website or Social Media: You Need a Digital Strategy
More than Just Your Website or Social Media: You Need a Digital StrategyRamsey Mohsen
 
Social Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfSocial Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfMike Corak
 
Strategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldStrategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldNeville Hobson
 
SMiB09 Neville Hobson
SMiB09 Neville HobsonSMiB09 Neville Hobson
SMiB09 Neville Hobsonsmibevents
 

Recomendados

Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101CT Moore
 
Social News Organizations: Saving Newspapers with Search & Social Media
Social News Organizations: Saving Newspapers with Search & Social MediaSocial News Organizations: Saving Newspapers with Search & Social Media
Social News Organizations: Saving Newspapers with Search & Social MediaCT Moore
 
The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy Muhammad Karim
 
Social Media Communications Simplified
Social Media Communications SimplifiedSocial Media Communications Simplified
Social Media Communications SimplifiedKemp Edmonds
 
More than Just Your Website or Social Media: You Need a Digital Strategy
More than Just Your Website or Social Media: You Need a Digital StrategyMore than Just Your Website or Social Media: You Need a Digital Strategy
More than Just Your Website or Social Media: You Need a Digital StrategyRamsey Mohsen
 
Social Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfSocial Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfMike Corak
 
Strategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldStrategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldNeville Hobson
 
SMiB09 Neville Hobson
SMiB09 Neville HobsonSMiB09 Neville Hobson
SMiB09 Neville Hobsonsmibevents
 
(C) Bauer & Associates Social Media Pp 2 15
(C) Bauer & Associates Social Media Pp 2 15(C) Bauer & Associates Social Media Pp 2 15
(C) Bauer & Associates Social Media Pp 2 15guestd1e3af
 
Online PR
Online PROnline PR
Online PRDaryl Willcox
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaInternational Relief and Development
 
Social Media For PRs
Social Media For PRsSocial Media For PRs
Social Media For PRsmarketplace amp Ltd
 
Online PR
Online PROnline PR
Online PRITDogadjaji.com
 
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental PracticesKathy Hennessy
 
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...gueste102ff90
 
Social Media Listening and Engagement for Program Officers
Social Media Listening and Engagement for Program OfficersSocial Media Listening and Engagement for Program Officers
Social Media Listening and Engagement for Program OfficersBeth Kanter
 
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
 
Marketing solutions braziloption2_final
Marketing solutions braziloption2_finalMarketing solutions braziloption2_final
Marketing solutions braziloption2_finalAdrianaForni
 
Social Media for Home Builders
Social Media for Home BuildersSocial Media for Home Builders
Social Media for Home Buildersguestde3f54
 
Winning In A New World
Winning In A New WorldWinning In A New World
Winning In A New WorldBonfire Marketing Company
 
Social media-strategy-module-whitepaper
Social media-strategy-module-whitepaperSocial media-strategy-module-whitepaper
Social media-strategy-module-whitepaperLaurie Nalepa
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Painekaye sweetser
 
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
 
Brian Giesen - POI Presentation
Brian Giesen - POI PresentationBrian Giesen - POI Presentation
Brian Giesen - POI PresentationRoss Dawson
 
Social Media Presentation - Bridgewood Resort Sept 2010
Social Media Presentation - Bridgewood Resort Sept 2010Social Media Presentation - Bridgewood Resort Sept 2010
Social Media Presentation - Bridgewood Resort Sept 2010WillemsMarketing
 
Desiree Peterkin Bell
Desiree Peterkin BellDesiree Peterkin Bell
Desiree Peterkin BellSocialMediaPlus
 
Search & Social for Online Publishers - Podcamp Montreal 2010
Search & Social for Online Publishers - Podcamp Montreal 2010Search & Social for Online Publishers - Podcamp Montreal 2010
Search & Social for Online Publishers - Podcamp Montreal 2010CT Moore
 
Social Media
Social Media Social Media
Social Media CT Moore
 
Podcamp montreal 2010 search & social
Podcamp montreal 2010 search & socialPodcamp montreal 2010 search & social
Podcamp montreal 2010 search & socialCT Moore
 

Más contenido relacionado

La actualidad más candente

(C) Bauer & Associates Social Media Pp 2 15
(C) Bauer & Associates Social Media Pp 2 15(C) Bauer & Associates Social Media Pp 2 15
(C) Bauer & Associates Social Media Pp 2 15guestd1e3af
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental PracticesKathy Hennessy
 
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...gueste102ff90
 
Social Media Listening and Engagement for Program Officers
Social Media Listening and Engagement for Program OfficersSocial Media Listening and Engagement for Program Officers
Social Media Listening and Engagement for Program OfficersBeth Kanter
 
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
 
Marketing solutions braziloption2_final
Marketing solutions braziloption2_finalMarketing solutions braziloption2_final
Marketing solutions braziloption2_finalAdrianaForni
 
Social Media for Home Builders
Social Media for Home BuildersSocial Media for Home Builders
Social Media for Home Buildersguestde3f54
 
Social media-strategy-module-whitepaper
Social media-strategy-module-whitepaperSocial media-strategy-module-whitepaper
Social media-strategy-module-whitepaperLaurie Nalepa
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Painekaye sweetser
 
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
 
Brian Giesen - POI Presentation
Brian Giesen - POI PresentationBrian Giesen - POI Presentation
Brian Giesen - POI PresentationRoss Dawson
 
Social Media Presentation - Bridgewood Resort Sept 2010
Social Media Presentation - Bridgewood Resort Sept 2010Social Media Presentation - Bridgewood Resort Sept 2010
Social Media Presentation - Bridgewood Resort Sept 2010WillemsMarketing
 

La actualidad más candente (19)

(C) Bauer & Associates Social Media Pp 2 15
(C) Bauer & Associates Social Media Pp 2 15(C) Bauer & Associates Social Media Pp 2 15
(C) Bauer & Associates Social Media Pp 2 15
 
Online PR
Online PROnline PR
Online PR
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For Success
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social Media
 
Social Media For PRs
Social Media For PRsSocial Media For PRs
Social Media For PRs
 
Online PR
Online PROnline PR
Online PR
 
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental Practices
 
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...
 
Social Media Listening and Engagement for Program Officers
Social Media Listening and Engagement for Program OfficersSocial Media Listening and Engagement for Program Officers
Social Media Listening and Engagement for Program Officers
 
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
 
Marketing solutions braziloption2_final
Marketing solutions braziloption2_finalMarketing solutions braziloption2_final
Marketing solutions braziloption2_final
 
Social Media for Home Builders
Social Media for Home BuildersSocial Media for Home Builders
Social Media for Home Builders
 
Winning In A New World
Winning In A New WorldWinning In A New World
Winning In A New World
 
Social media-strategy-module-whitepaper
Social media-strategy-module-whitepaperSocial media-strategy-module-whitepaper
Social media-strategy-module-whitepaper
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Paine
 
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
 
Brian Giesen - POI Presentation
Brian Giesen - POI PresentationBrian Giesen - POI Presentation
Brian Giesen - POI Presentation
 
Social Media Presentation - Bridgewood Resort Sept 2010
Social Media Presentation - Bridgewood Resort Sept 2010Social Media Presentation - Bridgewood Resort Sept 2010
Social Media Presentation - Bridgewood Resort Sept 2010
 
Desiree Peterkin Bell
Desiree Peterkin BellDesiree Peterkin Bell
Desiree Peterkin Bell
 

Destacado

Search & Social for Online Publishers - Podcamp Montreal 2010
Search & Social for Online Publishers - Podcamp Montreal 2010Search & Social for Online Publishers - Podcamp Montreal 2010
Search & Social for Online Publishers - Podcamp Montreal 2010CT Moore
 
Social Media
Social Media Social Media
Social Media CT Moore
 
Podcamp montreal 2010 search & social
Podcamp montreal 2010 search & socialPodcamp montreal 2010 search & social
Podcamp montreal 2010 search & socialCT Moore
 
Sex, Trust, & Transparency: What Would Donald Draper Blog?
Sex, Trust, & Transparency: What Would Donald Draper Blog?Sex, Trust, & Transparency: What Would Donald Draper Blog?
Sex, Trust, & Transparency: What Would Donald Draper Blog?CT Moore
 
Optimizing Wordpress for Search & Social
Optimizing Wordpress for Search & SocialOptimizing Wordpress for Search & Social
Optimizing Wordpress for Search & SocialCT Moore
 
WP-MU 101: How to Install and Avoid Common Mistakes
WP-MU 101: How to Install and Avoid Common MistakesWP-MU 101: How to Install and Avoid Common Mistakes
WP-MU 101: How to Install and Avoid Common MistakesCT Moore
 
Soapbox PR's approach to public relations
Soapbox PR's approach to public relations Soapbox PR's approach to public relations
Soapbox PR's approach to public relations Soapbox PR
 
Spin docs2
Spin docs2Spin docs2
Spin docs2kebon2
 
Mediatisation of Politics (lisbon)
Mediatisation of Politics (lisbon)Mediatisation of Politics (lisbon)
Mediatisation of Politics (lisbon)POLIS LSE
 
Spin Doctors (Public Relations) -ZK
Spin Doctors (Public Relations) -ZKSpin Doctors (Public Relations) -ZK
Spin Doctors (Public Relations) -ZKZareen Khan
 
komunikasi politik
komunikasi politik komunikasi politik
komunikasi politik Hans Siahaan
 
6 pr and ethics petya laleva
6 pr and ethics petya laleva6 pr and ethics petya laleva
6 pr and ethics petya lalevaPetya Laleva
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relationsMedia Mantra
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate CommunicationKalahub
 

Destacado (18)

Search & Social for Online Publishers - Podcamp Montreal 2010
Search & Social for Online Publishers - Podcamp Montreal 2010Search & Social for Online Publishers - Podcamp Montreal 2010
Search & Social for Online Publishers - Podcamp Montreal 2010
 
Social Media
Social Media Social Media
Social Media
 
Podcamp montreal 2010 search & social
Podcamp montreal 2010 search & socialPodcamp montreal 2010 search & social
Podcamp montreal 2010 search & social
 
Sex, Trust, & Transparency: What Would Donald Draper Blog?
Sex, Trust, & Transparency: What Would Donald Draper Blog?Sex, Trust, & Transparency: What Would Donald Draper Blog?
Sex, Trust, & Transparency: What Would Donald Draper Blog?
 
Optimizing Wordpress for Search & Social
Optimizing Wordpress for Search & SocialOptimizing Wordpress for Search & Social
Optimizing Wordpress for Search & Social
 
WP-MU 101: How to Install and Avoid Common Mistakes
WP-MU 101: How to Install and Avoid Common MistakesWP-MU 101: How to Install and Avoid Common Mistakes
WP-MU 101: How to Install and Avoid Common Mistakes
 
Why Public Relations?
Why Public Relations?Why Public Relations?
Why Public Relations?
 
Soapbox PR's approach to public relations
Soapbox PR's approach to public relations Soapbox PR's approach to public relations
Soapbox PR's approach to public relations
 
Spin docs2
Spin docs2Spin docs2
Spin docs2
 
Mediatisation of Politics (lisbon)
Mediatisation of Politics (lisbon)Mediatisation of Politics (lisbon)
Mediatisation of Politics (lisbon)
 
PRSA Northeast Conference 2011
PRSA Northeast Conference 2011PRSA Northeast Conference 2011
PRSA Northeast Conference 2011
 
Spin Doctors (Public Relations) -ZK
Spin Doctors (Public Relations) -ZKSpin Doctors (Public Relations) -ZK
Spin Doctors (Public Relations) -ZK
 
komunikasi politik
komunikasi politik komunikasi politik
komunikasi politik
 
Green Washing
Green Washing Green Washing
Green Washing
 
Thesis_Spin Doctoring
Thesis_Spin DoctoringThesis_Spin Doctoring
Thesis_Spin Doctoring
 
6 pr and ethics petya laleva
6 pr and ethics petya laleva6 pr and ethics petya laleva
6 pr and ethics petya laleva
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relations
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate Communication
 

Similar a The Modern World: Spin Doctors & Ad Hacks

Intro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationIntro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationAmplifi
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small BusinessesCatherine Tryon
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media TacticsOren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media TacticsOren Todoros
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media MarketingDavid Erickson
 
The Future Of Social Media
The Future Of Social MediaThe Future Of Social Media
The Future Of Social MediaTunheim
 
Social Media For Professionals
Social Media For ProfessionalsSocial Media For Professionals
Social Media For ProfessionalsHareesh Tibrewala
 
Eleve Credentials 2015c
Eleve Credentials 2015cEleve Credentials 2015c
Eleve Credentials 2015cPrince Khanna
 
Updated - Has PR Been Slow to Adapt to New Media?
Updated - Has PR Been Slow to Adapt to New Media?Updated - Has PR Been Slow to Adapt to New Media?
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
 
The Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetThe Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetFlint Group
 
Akron SCORE "Selling with Social Media" Strategic Workshop
Akron SCORE "Selling with Social Media" Strategic WorkshopAkron SCORE "Selling with Social Media" Strategic Workshop
Akron SCORE "Selling with Social Media" Strategic WorkshopRalph J. Davila, APR
 
Communication Strategies for Social Media
Communication Strategies for Social MediaCommunication Strategies for Social Media
Communication Strategies for Social MediaHareesh Tibrewala
 
Social media overview
Social media overview Social media overview
Social media overview GetEvangelized
 

Similar a The Modern World: Spin Doctors & Ad Hacks (20)

Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
 
Intro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationIntro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group Presentation
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 
Social media basics workshop
Social media basics workshopSocial media basics workshop
Social media basics workshop
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media Marketing
 
The Future Of Social Media
The Future Of Social MediaThe Future Of Social Media
The Future Of Social Media
 
Social Media For Professionals
Social Media For ProfessionalsSocial Media For Professionals
Social Media For Professionals
 
Social Media For Professionals Bcas
Social Media For Professionals BcasSocial Media For Professionals Bcas
Social Media For Professionals Bcas
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Eleve Credentials 2015c
Eleve Credentials 2015cEleve Credentials 2015c
Eleve Credentials 2015c
 
Review of Word Of Mouth Marketing
Review of Word Of Mouth MarketingReview of Word Of Mouth Marketing
Review of Word Of Mouth Marketing
 
Updated - Has PR Been Slow to Adapt to New Media?
Updated - Has PR Been Slow to Adapt to New Media?Updated - Has PR Been Slow to Adapt to New Media?
Updated - Has PR Been Slow to Adapt to New Media?
 
Médias sociaux
Médias sociauxMédias sociaux
Médias sociaux
 
The Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetThe Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small Budget
 
Akron SCORE "Selling with Social Media" Strategic Workshop
Akron SCORE "Selling with Social Media" Strategic WorkshopAkron SCORE "Selling with Social Media" Strategic Workshop
Akron SCORE "Selling with Social Media" Strategic Workshop
 
Communication Strategies for Social Media
Communication Strategies for Social MediaCommunication Strategies for Social Media
Communication Strategies for Social Media
 
Social media overview
Social media overview Social media overview
Social media overview
 
Tie overview
Tie overviewTie overview
Tie overview
 

Más de CT Moore

Syncing SEO & Content Strategies
Syncing SEO & Content StrategiesSyncing SEO & Content Strategies
Syncing SEO & Content StrategiesCT Moore
 
Seo for Wordpress - Wordcamp Montreal 2012
Seo for Wordpress - Wordcamp Montreal 2012Seo for Wordpress - Wordcamp Montreal 2012
Seo for Wordpress - Wordcamp Montreal 2012CT Moore
 
SEO for Wordpress
SEO for WordpressSEO for Wordpress
SEO for WordpressCT Moore
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Drinking Kool-Aid, Peeing Snake-Oil
Drinking Kool-Aid, Peeing Snake-OilDrinking Kool-Aid, Peeing Snake-Oil
Drinking Kool-Aid, Peeing Snake-OilCT Moore
 
Social Media & Personal Branding for Career Advancement
Social Media & Personal Branding for Career AdvancementSocial Media & Personal Branding for Career Advancement
Social Media & Personal Branding for Career AdvancementCT Moore
 
Corporate Social Media Strategy
Corporate Social Media StrategyCorporate Social Media Strategy
Corporate Social Media StrategyCT Moore
 

Más de CT Moore (7)

Syncing SEO & Content Strategies
Syncing SEO & Content StrategiesSyncing SEO & Content Strategies
Syncing SEO & Content Strategies
 
Seo for Wordpress - Wordcamp Montreal 2012
Seo for Wordpress - Wordcamp Montreal 2012Seo for Wordpress - Wordcamp Montreal 2012
Seo for Wordpress - Wordcamp Montreal 2012
 
SEO for Wordpress
SEO for WordpressSEO for Wordpress
SEO for Wordpress
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
 
Drinking Kool-Aid, Peeing Snake-Oil
Drinking Kool-Aid, Peeing Snake-OilDrinking Kool-Aid, Peeing Snake-Oil
Drinking Kool-Aid, Peeing Snake-Oil
 
Social Media & Personal Branding for Career Advancement
Social Media & Personal Branding for Career AdvancementSocial Media & Personal Branding for Career Advancement
Social Media & Personal Branding for Career Advancement
 
Corporate Social Media Strategy
Corporate Social Media StrategyCorporate Social Media Strategy
Corporate Social Media Strategy
 

Último

Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...amitlee9823
 
Personal Brand Exploration - Fernando Negron
Personal Brand Exploration - Fernando NegronPersonal Brand Exploration - Fernando Negron
Personal Brand Exploration - Fernando Negronnegronf24
 
Presentation for the country presentation
Presentation for the country presentationPresentation for the country presentation
Presentation for the country presentationjalal879
 
➥🔝 7737669865 🔝▻ Pallavaram Call-girls in Women Seeking Men 🔝Pallavaram🔝 E...
➥🔝 7737669865 🔝▻ Pallavaram Call-girls in Women Seeking Men 🔝Pallavaram🔝 E...➥🔝 7737669865 🔝▻ Pallavaram Call-girls in Women Seeking Men 🔝Pallavaram🔝 E...
➥🔝 7737669865 🔝▻ Pallavaram Call-girls in Women Seeking Men 🔝Pallavaram🔝 E...amitlee9823
 
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night StandHot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Standkumarajju5765
 
Gabriel_Carter_EXPOLRATIONpp.pptx........
Gabriel_Carter_EXPOLRATIONpp.pptx........Gabriel_Carter_EXPOLRATIONpp.pptx........
Gabriel_Carter_EXPOLRATIONpp.pptx........deejay178
 
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...amitlee9823
 
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...amitlee9823
 
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...amitlee9823
 
Resumes, Cover Letters, and Applying Online
Resumes, Cover Letters, and Applying OnlineResumes, Cover Letters, and Applying Online
Resumes, Cover Letters, and Applying OnlineBruce Bennett
 
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...amitlee9823
 
Call Girls Bommanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Bommanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service ...Call Girls Bommanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Bommanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service ...amitlee9823
 
Dubai Call Girls Kiki O525547819 Call Girls Dubai Koko
Dubai Call Girls Kiki O525547819 Call Girls Dubai KokoDubai Call Girls Kiki O525547819 Call Girls Dubai Koko
Dubai Call Girls Kiki O525547819 Call Girls Dubai Kokokojalkojal131
 
Joshua Minker Brand Exploration Sports Broadcaster .pptx
Joshua Minker Brand Exploration Sports Broadcaster .pptxJoshua Minker Brand Exploration Sports Broadcaster .pptx
Joshua Minker Brand Exploration Sports Broadcaster .pptxsportsworldproductio
 
Call Girls Jayanagar Just Call 👗 9155563397 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 9155563397 👗 Top Class Call Girl Service Ban...Call Girls Jayanagar Just Call 👗 9155563397 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 9155563397 👗 Top Class Call Girl Service Ban...only4webmaster01
 
Internship Report].pdf iiwmoosmsosmshkssmk
Internship Report].pdf iiwmoosmsosmshkssmkInternship Report].pdf iiwmoosmsosmshkssmk
Internship Report].pdf iiwmoosmsosmshkssmkSujalTamhane
 
Solution Manual for First Course in Abstract Algebra A, 8th Edition by John B...
Solution Manual for First Course in Abstract Algebra A, 8th Edition by John B...Solution Manual for First Course in Abstract Algebra A, 8th Edition by John B...
Solution Manual for First Course in Abstract Algebra A, 8th Edition by John B...ssifa0344
 
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Booking open Available Pune Call Girls Ambegaon Khurd 6297143586 Call Hot In...
Booking open Available Pune Call Girls Ambegaon Khurd 6297143586 Call Hot In...Booking open Available Pune Call Girls Ambegaon Khurd 6297143586 Call Hot In...
Booking open Available Pune Call Girls Ambegaon Khurd 6297143586 Call Hot In...Call Girls in Nagpur High Profile
 

Último (20)

Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
 
Personal Brand Exploration - Fernando Negron
Personal Brand Exploration - Fernando NegronPersonal Brand Exploration - Fernando Negron
Personal Brand Exploration - Fernando Negron
 
Presentation for the country presentation
Presentation for the country presentationPresentation for the country presentation
Presentation for the country presentation
 
➥🔝 7737669865 🔝▻ Pallavaram Call-girls in Women Seeking Men 🔝Pallavaram🔝 E...
➥🔝 7737669865 🔝▻ Pallavaram Call-girls in Women Seeking Men 🔝Pallavaram🔝 E...➥🔝 7737669865 🔝▻ Pallavaram Call-girls in Women Seeking Men 🔝Pallavaram🔝 E...
➥🔝 7737669865 🔝▻ Pallavaram Call-girls in Women Seeking Men 🔝Pallavaram🔝 E...
 
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night StandHot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
 
Gabriel_Carter_EXPOLRATIONpp.pptx........
Gabriel_Carter_EXPOLRATIONpp.pptx........Gabriel_Carter_EXPOLRATIONpp.pptx........
Gabriel_Carter_EXPOLRATIONpp.pptx........
 
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
 
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
 
Resumes, Cover Letters, and Applying Online
Resumes, Cover Letters, and Applying OnlineResumes, Cover Letters, and Applying Online
Resumes, Cover Letters, and Applying Online
 
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
 
Call Girls Bommanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Bommanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service ...Call Girls Bommanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Bommanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
 
Dubai Call Girls Kiki O525547819 Call Girls Dubai Koko
Dubai Call Girls Kiki O525547819 Call Girls Dubai KokoDubai Call Girls Kiki O525547819 Call Girls Dubai Koko
Dubai Call Girls Kiki O525547819 Call Girls Dubai Koko
 
Joshua Minker Brand Exploration Sports Broadcaster .pptx
Joshua Minker Brand Exploration Sports Broadcaster .pptxJoshua Minker Brand Exploration Sports Broadcaster .pptx
Joshua Minker Brand Exploration Sports Broadcaster .pptx
 
Call Girls Jayanagar Just Call 👗 9155563397 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 9155563397 👗 Top Class Call Girl Service Ban...Call Girls Jayanagar Just Call 👗 9155563397 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 9155563397 👗 Top Class Call Girl Service Ban...
 
Internship Report].pdf iiwmoosmsosmshkssmk
Internship Report].pdf iiwmoosmsosmshkssmkInternship Report].pdf iiwmoosmsosmshkssmk
Internship Report].pdf iiwmoosmsosmshkssmk
 
Solution Manual for First Course in Abstract Algebra A, 8th Edition by John B...
Solution Manual for First Course in Abstract Algebra A, 8th Edition by John B...Solution Manual for First Course in Abstract Algebra A, 8th Edition by John B...
Solution Manual for First Course in Abstract Algebra A, 8th Edition by John B...
 
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Booking open Available Pune Call Girls Ambegaon Khurd 6297143586 Call Hot In...
Booking open Available Pune Call Girls Ambegaon Khurd 6297143586 Call Hot In...Booking open Available Pune Call Girls Ambegaon Khurd 6297143586 Call Hot In...
Booking open Available Pune Call Girls Ambegaon Khurd 6297143586 Call Hot In...
 

The Modern World: Spin Doctors & Ad Hacks

Notas del editor

  1. Imagine what the world of advertising or PR would be like if TV disappeared today. Marketing, PR, advertising… all of those disciplines maximize every available medium, and TV is just one of them…
  2. It’s interactive It’s not just a top-down medium It’s also a bottom-up one And a peer-to-peer one… It doesn’t just let brand talk to consumers It also let’s consumers talk to brands And other consumers…