Freelance Copywriter PPT to BNI Embarcadero, 3/10/10

1. Gil: Zeimer’s Advertising ShoppeGil: Zeimer’s Advertising Shoppe
• Copywriting
• Editing
• Proofreading
• Audio Production
• Referral
Evangelist

2. Gil Zeimer :: BackgroundGil Zeimer :: Background
 Born & raised in San Francisco
 1976: Became an advertising copywriter
for a leading ad agency.
 1995: Launched Zeimer’s Advertising Shoppe.
 Hobbies: Scuba diving, skiing, hiking,
reading.

3. A Few Family PhotosA Few Family Photos

4. A Few Zeimer Family PhotosA Few Zeimer Family Photos
PandaPanda RileyRiley

5. What I Write & What It CostsWhat I Write & What It Costs
I usually work onI usually work on
a project fee baseda project fee based
on a rate of $100/hour.on a rate of $100/hour.
Some examples…Some examples…

6. Website Referral:Website Referral:
Edit 2 Websites,Edit 2 Websites,
Packaging Copy,Packaging Copy,
Sales Sheet &Sales Sheet &
Ad Copy:Ad Copy:
Japan PremiumJapan Premium
Corp., TokyoCorp., Tokyo
45 hours =45 hours =
$4,500 for$4,500 for
five projectsfive projects

7. Referral: NCPHSReferral: NCPHS
3 Life Care3 Life Care
Communities:Communities:
Write 3 Six-PageWrite 3 Six-Page
NewslettersNewsletters
7.5 hours =7.5 hours =
$750/newsletter$750/newsletter

8. Referral:Referral:
NCPHSNCPHS
3 Life Care3 Life Care
Communities’Communities’
NewslettersNewsletters
Example ofExample of
one article andone article and
cartoon bycartoon by
“Fritz” Wall“Fritz” Wall

9. BNI Referral:BNI Referral:
LemurLemur
International:International:
ProductProduct
Brochure &Brochure &
Sell SheetSell Sheet
16 hours =16 hours =
$1,600$1,600

10. Website Referral:Website Referral:
Music For Life Institute/Music For Life Institute/
African Children’s Choir:African Children’s Choir:
50-Page Website, Radio,50-Page Website, Radio,
Direct Mail & MoreDirect Mail & More
Partnering with Lauren Deane EvansPartnering with Lauren Deane Evans
& Phil Siegel on these projects& Phil Siegel on these projects
Deadline: 2 ½ monthsDeadline: 2 ½ months

11. My SEO Rankings on GoogleMy SEO Rankings on Google
“Healthcare Copywriting” - #1 & 2“Healthcare Copywriting” - #1 & 2
“Email & Newsletter Copywriting” - #1“Email & Newsletter Copywriting” - #1
“Direct Response Copywriting” - #4“Direct Response Copywriting” - #4
“Financial Copywriting” – #4“Financial Copywriting” – #4

12. Referral TriggersReferral Triggers
Best referrals:
• Graphic & Web designers/art directors
• Ad agencies
• Marketing and sales execs
• Anyone who wants to enhance their
Website with SEO keywords or with
professionally written/edited materials
• Other certified green businesses
Industries I work with:
• Healthcare • Packaged goods
• Legal • Technology
• Financial • Startups

13. www.zeimer.comwww.zeimer.com
 Any questions?
 See samples at
zeimer.com